OK, just one more Cannes piece, but this is a quick (and fun) one we promise.
Lion sitting
As young creatives visiting Cannes Lions, creatives Mate Nagy, Aniko Toth and Adam Erdesz wanted to find a way to meet the most interesting people and start conversations. Hearing stories of lost and stolen Lions during the well-deserved celebrations, they decided to take it upon themselves to save the cubs. “Keep the wild celebration for yourself, and don't force your precious baby cub to live through it all.”
The team created a Lionsitting service, with packages ranging from CUB (Three hours of lionsitting) to LION KING (An overnight service that includes delivery of your award back to your hotel the next morning). It's worth noting, of course, that the campaign has a lot in common with the Lion Leash campaign we covered last week, but there's room for both right?
JWT turn Cannes wins into emojis
JWT took a tongue-in-cheek approach to the Lions (or at least their coverage of it) this year by creating a bespoke new Twitter account (@cannesin140) which strove to create a 140 character description of every Cannes Lion Gold winning campaign. It upped the stakes considerably, however, by following each tweet with an ingenious Emoji version, which is almost like reverse Pictionary. The account gives people a simple and fun way of seeing which campaigns have won Gold awards, as well as getting an “At-a-glance” breakdown of what the campaign was. The Emoji version also adds an element of interactivity to the news, whilst also celebrating the fun and creativity of the festival in a modern medium.
This year JWT created a 140 character description and emoji version of every Cannes Lion Gold winning campaign
Toby Chiswick, Social Media Director at J.Walter Thompson, said of the account: “With @Cannesin140 we wanted to deliver something helpful but that also celebrated the great work on show and captured the fun of this utterly unique event. Whether you love them or not Emojis are ubiquitous at the moment and a new and interesting communications medium, so where better to give them a real outing than at Cannes?”
MEC bring emoticons to life
Taking the emoticon idea from JWT and adding a physical dimension to it was this unique installation from MEC. The visual art piece explores the future of the “Live Room,” and was created in collaboration with the Jason Bruges Studio to celebrate MEC’s sponsorship of the inaugural Lions Innovation festival. #EmotiCannes is an anamorphic digital installation made up of 180 small screens run from Raspberry Pi computers, that, from certain vantage points, resolve into the icon of the festival, the Lion. The Lion displays the emotion of the Festival using data drawn in real-time from social media, so that, when viewed from a distance, the Lion acts as a barometer of the social media sentiment surrounding the Festival. The Lion also represents MEC's capability to uncover real-time insights and is one of several MEC always-on innovations.
EmotiCannes was created in collaboration with the Jason Bruges Studio to celebrate MEC’s sponsorship of the inaugural Lions Innovation festival
Stephan Bruneau, Global Chief Analytics & Insight Officer at MEC, said, “Today consumers are always on, they interact with brands daily, even when they are not in the active phase of the purchase journey. So brands need to be always-on too, and listen to the vast volume of real-time consumer conversations happening continuously. We decided to get creative with technology to make it easier for marketers to capture insights, by literally taking data out of the computer screen, and into more intuitive and interactive visual installations. Jason Bruges, added: “MEC are a very creatively savvy business that understands that big data is useless to their clients without useful curation and interpretation. #EmotiCannes is a complicated machine that is instantly accessible to anyone – it is designed to connect on a truly emotional level, making it fun while also exploring complex themes."
We Are Social redraw ad land
In the run-up to this year's Lions, We Are Social created an interactive “Cannesogram", which revealed how countries have performed at the festival over the last ten years in a colour coded global map. The countries are displayed with a combination of colour and size changes according to how successful they have been, with users also able to drill down into individual categories and use a timeline to find out which countries were most successful in specific years. We Are Social themselves also picked up two Bronze Lions at the festival for their “Hello Play” work for Hello Bank.
We Are Social created an interactive “Cannesogram", which revealed how countries have performed at the Cannes Lions over the last ten years
James Nester, Creative Director at We Are Social and a Cannes Lions Cyber judge for 2015, said the exercise provided an illuminating insight into global creativity: “There’s always a lot of debate about which countries do best. So we thought we’d use data to show the world according to Lions wins. It’s fascinating to see how fast the creative landscape has changed. And it’s revealing to see that different countries consistently own different categories.”
