ad: Annual 2024 Now Open For Entries!
*

The Finger Spoon that makes food taste better

Published by

Design studio Michel/Fabian has created a spoon that claims to improve the flavour of food by recreating the experience of licking your fingers. The Goûte spoon is reportedly the result of years of research by Michel/Fabian co-founder Andreas Fabian into how the design of tableware can affect people's perception of food and flavour. This research resulted in a unique and quirkily named PHD called “Spoons and Spoonness.” The spoon has a tip shaped like a human finger, but its elongated overall shape makes it look more like a large icicle. It is designed for eating thick, creamy foods, similar to a honey dipper.

**

Fabian claims it makes food taste better, because it replicates the experience of licking your finger, rather than putting a strange object into your mouth. He elaborates: “Food is one of the richest multi-sensory experiences, and defines our health and wellbeing, but also our relationship to others. Some of our most delicious and memorable food experiences often come from eating without cutlery. Eating with our bare hands, sucking our fingers, or even licking a plate are natural behaviours.”

**

As inconceivable as it might sound, the research has been backed up by an an experiment conducted with Oxford University's Crossmodal Research Laboratory, which found that the Goûte spoon made food taste significantly better than a normal spoon. According to the research, the perceived value of the food went up by 40%. Fabian is now continuing his research at Buckinghamshire New University, along with studio co-founders Charles Michel and Daniel Ospina, both experts in the relationship between food and design. Michel added: “Conventional cutlery is a technology we put in our mouths every day, and currently it is only designed with functional purposes. We want to offer eating utensils that enrich the sensual pleasures of eating.”

**

The designers experimented with different materials to produce Goûte, including glass and various types of wood. They offer four different options for sale on their website, each found to offer a different experience. The name Goûte is based on both the French word for taste, “goût,” and the word for a drop of liquid, “goutte.” It brings a whole new meaning to the phrase “Finger licking good” doesn't it?

***

Comments

More Leaders

*

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
*

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!