Leaders

*

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Published by

Apple building AR technology that could “make it's way onto our bodies”

*

A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct competition with Microsoft's HoloLens. This AR tech will initially be released as a feature of the iPhone, but will reportedly eventually “make it's way onto our bodies” as a pair of glasses or at least something comparable According to Bloomberg, the new AR effort, which is mooted as being the company's

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding
*

Leaders

The creative, fascinating and overlooked history of the lyric video

What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...

Posted by: Creativepool Editorial
*

Leaders

Legends of Advertising: Sir Martin Sorrell

Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...

Posted by: Antonino Lupo
ad: