Taylor James, the Integrated creative production studio based in London and New York, has announced the launch of the Taylor James Automotive Group, a specifically tailored division offering automotive clients the skills of dedicated creative leads and senior artists from all disciplines. The specialised group will deliver 360 productions using live-action, photography, VFX and CGI assets to create industry-leading photorealism.
“I am looking forward to offering our clients a team of specialised experts”
Taylor James Head of Automotive Business Development, Keith Jeffery, will oversee the division across all global markets. Jeffrey said: “Our expertise in CGI has led to an increasing number of automotive projects. When CGI is combined with VFX, we can create stunning visuals with unlimited potential. I am looking forward to offering our clients a team of specialised experts.” Glen Taylor, CEO of Taylor James, adds: “We have adapted our knowledge across sectors and developed a pipeline specifically tailored to the needs of our automotive clients. The logical next step is to unify the expertise under the Automotive Group to give our clients the best work in a shorter amount of time, whilst bringing the financial costs down.”
“The logical next step is to unify our expertise under the Automotive Group”
Jeffery will also work with the Taylor James technical development team to advance the capabilities of a proprietary in-house software, hydraGen, which streamlines CGI processes and facilitates increased production speed and efficiency. Optimally suited to address automotive requirements, the software offers clients radical time and budgetary savings. Jeffrey adds: “Across print and motion, we have been combining our production experience with hydraGen to deliver photo-realistic automotive assets for cross-platform use. Its automated processes increase the volume of assets we produce a hundred fold, and this allows us to focus on both the creative and the technical. The end product is an unmatched level of photorealism and our clients save time and money by up to 40%.”
“We have been combining our production experience with hydraGen to deliver photo-realistic automotive assets for cross-platform use”
For over 15 years, Taylor James has been delivering 360 campaigns for leading advertising agencies and automotive manufacturers, including Ford, Audi, BMW, Toyota and Land Rover. Taylor James recently collaborated with WPP agency Team Detroit on a global integrated campaign for the new Ford Ranger, and hydraGen was key to managing the complex CGI configurations and delivering photo-realistic 360, POS, social media, print and web-based content. Taylor James is also proud to have worked with Nissan, Infiniti, Mazda, Aston Martin, GM, Lincoln, Honda, Buick, Chevrolet, Lexus, Rolls Royce, VW, Subaru and Mercedes Benz, Smart, Jaguar, Hyundai, Kia, Cadillac, and Fiat among others.