Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new digital strategy for the company’s Walkabout chain of Australian-themed bars. The bars specialise in offering food, sport, live music and late night partying.
The key audience for Walkabout is the young and digitally-savvy demographic of 18-35 year olds and Walkabout will be working with Spinnaker to ensure that they are engaging with their audience across all digital channels. Strategies will include both evolution and revolution of Walkabout’s website, social media, email, search and mobile activities. Spinnaker’s remit will also include the development of a new CRM programme with the creation of a single customer view database. Spinnaker will work with CRM software provider Alchemetrics to deliver this solution. Spinnaker is to devise and deliver a new three-year digital plan, kicking off with a new website launch at the end of October 2013, ahead of the busy Christmas period.
Commencing in 2010, Walkabout has carried out the complete refurbishment of 13 of its venues, creating hundreds of jobs. The Spinnaker appointment comes as Walkabout plans further investment that will see more refurbishments over the next two to three years, and in due course, the acquisition of new Walkabout venues.
Simon Kaye, Chief Operating Officer at iNTERTAIN said: “Spinnaker impressed us from the start, and we are delighted to be working with them on a digital strategy which we believe will deliver powerful ROI for our business.”
Robert Goldsmith, Managing Partner at Spinnaker also commented: “Walkabout is a great brand and the ambitions for a new and far reaching digital programme offers huge potential to engage the current audience and reach out to new prospects - it’s a really exciting opportunity and we’re delighted to be part of it.”
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For further information on Spinnaker:
Steph Smith, PR and Social Media Consultant 07803 853006, [email protected]
For further information on Walkabout:
matt de Leon, Van Communications 020 7079 9225
[email protected]
About Spinnaker, www.spinnakerdirect.co.uk
- Spinnaker, founded in 2004, is an independent Marketing Communications Agency.
- Spinnaker creates direct and digital ideas and communication strategies that build connections between brands and consumers. Spinnaker takes these ideas and strategies across a range of channels including advertising, direct marketing, digital marketing, search marketing and social media.
- Spinnaker clients include Sony Pictures Releasing, HiPP Organic, Merlin Entertainments, IMEX, Tourism Ireland, Bord Bia, Patak’s, TABASCO®, Levi Roots, GLL, Middlesex University, The Silver Spoon Company, and Beachcomber Hotels & Resorts.
