ad: Annual 2024 Now Open For Entries!
*

Saatchi's NDS returns to its roots for 25th anniversary

Published by

At the Palais des Festivals in Cannes yesterday (Thursday 25 June) as part of this year's Cannes Lions festival, Saatchi & Saatchi celebrated 25 years of the New Directors’ Showcase with a one-off screening of a brand new film. The idea was to break with the recent tradition of technologically groundbreaking live shows, instead going back to the grassroots of the NDS to celebrate the unrivalled directing talent that made it possible in the first place. In previous years the NDS has opened with an inspiring theatrical piece, but this year, Saatchi & Saatchi instead relied on the big names and rich archive of quality films that sits within the NDS, and called upon their alumni to engage in a unique experiment in film, that allows focus to rest solely on the screen.

Saatchi & Saatchi celebrated 25 years of the New Directors’ Showcase with a one-off screening of a brand new film called “25x25”

*

To make this idea a reality, Saatchi & Saatchi invited 25 directors from the showcase's 25 year history to answer a brief that set the screen as the hero. They were each tasked with creating a 60 second film, which ended with a prop from their own original Showcase film and began with the preceding directors prop. The result is a rich and engaging tapestry of film called “25x25: An Experiment in Film,” which dazzled the assembled audience at Cannes yesterday. The screening was sponsored by Corbis, a leading digital content and worldwide entertainment rights company founded by Bill Gates. Following the premier of 25x25, the NDS Class of 2015 was also revealed, with a Showreel of 14 young directors currently making sizeable waves in the film industry.

Saatchi invited 25 directors from the showcase's 25 year history to answer a brief that set the screen as the hero

*

Pablo Del Campo, Worldwide Creative Director of Saatchi & Saatchi, said: “25x25 is a celebration to thank the amazing directors who have made the New Directors’ Showcase possible. It is testament to the enduring influence of the Showcase on both commercial and experimental film. The legacy started with Paul Arden and Bob Isherwood. We thought that this year everything should be on screen. If you have a strong heritage you have to celebrate it.” Andy Gulliman, Producer of 25x25 and Saatchi & Saatchi’s Worldwide Director of Film and Content, added: “The New Directors’ Showcase has mapped the cultural and commercial zeitgeist in each of its 25 years, and how it has shifted according to the tastes and technologies of the times. The willingness of each of the 25 directors to contribute to this experiment in film for the New Directors Showcase underscores the value of promoting emerging creative talent.”

Following the premier of 25x25, the NDS Class of 2015 was also revealed, with a Showreel of 14 young directors making sizeable waves in the film industry

*

The esteemed NDS 25x25 directors were as follows; Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann and Charlie Robins.

*

The New Director's Showcase Class of 2015

Ben Knight - “Denali”

Chandler Levack & Jeremy Schaulin-Rioux - Pup - “Guilt Trip” (Music Video)

Charlie Robins – Klangkarussell - “Netzwerk (Falls Like Rain)” (Music Video)

Dent de Cuir - DyE - “She’s Bad” (Music Video)

Dexter Navy - A$AP Rocky - “L$D” (Music Video)

Elizabeth Lo - “Hotel 22”

Eric Kissack - “The Gunfighter”

Factory Fifteen - The Bug - “Function / Void” (Music Video)

Guillaume Panariello – Siska - “Unconditional Rebel” (Music Video)

Helmi - Tiga - “Bugatti” (Music Video)

Kyungmin Woo - “JohnnyExpress”

Maria Takeuchi & Frederico Phillips - “as·phyx·i·a”

Young Replicant - Flying Lotus - “Coronus, The Terminator” (Music Video)

Yvan Fabing - “Garage”

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!