ad: Annual 2024 Now Open For Entries!
*

Saatchi & Saatchi turn Piccadilly Circus yellow for Marie Curie

Published by

To celebrate the clocks turning back an hour yesterday (October 30) and giving us all that merciful extra hour in bed, Saatchi & Saatchi London literally turned Piccadilly Circus yellow! The ambitious OOH activation was in support of the Marie Curie Nurses who had to work an extra hour due to the clocks going back whilst the rest of us slept in. For one hour only, between 7pm and 8pm, brands including Coca-Cola, McDonald’s, Samsung, Hyundai Motor and the Egyptian Tourism Authority all pledged their support for the charity’s “Extra Hour” campaign and agreed to donate an hour of their advertising time by turning their artwork yellow. The iconic Piccadilly Lights advertising site, owned by Land Securities, also featured messaging for the full hour explaining why the site has turned yellow, and included a call to action to donate to show support for the charity.

As part of the campaign, additional digital advertising billboards across the UK including digital billboards on top of London’s black cabs also lend their support to the Extra Hour campaign. Shot by award-winning photographer Josh Cole, the creative featured an image of Marie Curie Nurse, Sally Monger-Godfrey and urge people to support the Marie Curie’s Nurses. Brands and outdoor media companies who pledged their support included Amazon, EDF, Spotify, WHSmith, Kinleigh Folkard & Hayward Estate Agent, The Daily Telegraph, Primesight, Clear Channel, Ocean Outdoor, City Outdoor, Forrest, Signature and Verifone Media, Global Radio and Jazz FM. UM London and OOH agency Rapport worked with media owners around the UK to secure these additional spaces.

*

Dr Jane Collins, Chief Executive for Marie Curie, said: “We’d like to say a massive thank you to all the brands and media owners who have donated their advertising space in recognition of the work that our amazing nurses do. Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help if and when they need it.” Andy Jex, Executive Creative Director at Saatchi & Saatchi London, added: “Saturday night, as the clocks go back – everyone’s out making the most of an extra hour on the town. Meanwhile Marie Curie Nurses are working an hour extra to care for the terminally ill. Piccadilly Circus was the ultimate place to showcase this campaign. Thanks so much to all the brands and media owners involved, we really couldn’t have done it without you.”

Other elements of the campaign include an online film featuring Marie Curie Nurses and a film which features a message of support from actress Alison Steadman, whose mother was cared for by Marie Curie Nurses. The campaign aims to raise awareness of the fact that Marie Curie Nurses work overnight, providing care and support in people’s homes. Those wishing to make a donation to help fund more care and support from Marie Curie’s Nurses can text EXTRA HOUR to 70755 to donate £5. Marie Curie receives 98% of the donation.

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!