ad: Annual 2022 Launch Event
*

Rebrand Roundup: Tattoos, Music Festivals, Organic Tampons and other stories

Published by

Vbat – Foster's

**

Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding consultancy Vbat, and includes a redrawn, serif “F” symbol, which now has slanted crosses and a thinner white outline. This sits within a redrawn gold roundel, which also has a thinner border. The branding retains the recognisable Foster’s “F,” which the agency now hopes will be more prominent to customers. The colour palette

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
*

Leaders

#GettingToKnow the special ops man born with mischief in his blood

Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...

Posted by: Creativepool Editorial
ad:
ad: Annual 2022 Launch Event