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Bulletproof – PizzaExpress Artisana

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Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. The “Artisana” range is an exclusive for supermarket Iceland, and follows on from the restaurant’s chilled supermarket range which was launched earlier this year and was also designed by Bulletproof. The new series includes five pizzas, three ready meals and three gelato ice creams. The new frozen range aims to have a premium look and stand out in the frozen pizza category and began rolling out last week. Bulletproof wanted

 

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