*

Rebrand Roundup: Charities, Countries, Ceramics, The Lad Bible and other stories

Published by

The Partners/Lambie-Nairn – Arte

**

The Partners and Lambie-Nairn have collaborated on a new visual identity for the cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change perceptions that it is too highbrow or intellectual. The logo has been redesigned as a magnet, mirroring Arte’s ambition to be Europe’s cultural magnet. Each of the channel’s idents now opens with the subtle formation of a European map, which is then pulled together magnetically to create the Arte logo.

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Cooking up trouble with an agency born during COVID | #CompanySpotlight

One of the few agencies forged successfully amidst the fires of COVID, Trouble Maker is an end-to-end content, media and distribution agency with four founders that have experience with some of the biggest brands in the world. They came together to...

Posted by: Creativepool Editorial
*

Leaders

#GettingToKnow diversity and inclusion expert Nina Goswami

With this year’s International Women’s Day fast approaching, we have recently conducted a series of interviews with global inspirational women from the creative industries. In this exclusive interview, meet the BBC’s former...

Posted by: Creativepool Editorial