Rebrand Roundup: Champions League, Cornish cheese, Ogilvy 're-founded' and other stories

Published 11/06/2018 by

DesignStudio – UEFA Champions League

DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an annual football competition run by the Union of European Football Associations (UEFA), and was founded in 1955. It was rebranded in 1992, having previously been known as the European Champion Clubs’ Cup. Top-division European clubs play in the Champions league, with those who do not qualify normally playing in the UEFA Europa League. The UEFA

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns