ad: Annual 2024 Now Open For Entries!
*

Rebrand Roundup: Cannabis-infused caramel and other stories

Published by

Noise13 – Dovana

***

All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who already had an artisanal-level recipe and wanted to work together to create a brand strategy, name, and packaging system to match. Noise13’s reproach concluded that the target audience for the products was “female to androgynous, 30-70 years of age, new and existing cannabis users.” As such, they decided on a name and brand personality that

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!