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Rebrand Roundup: Cake, coffee, streaming, supplements, connected homes and other stories

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Sid Lee – Fuel

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Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only introduced a new logo, website and blogging platform, but it also saw the transformation of Fuel’s office space, communication tools and launch of a new ad spot. This rebranding initiative was awarded four Design Cannes Lions at the 2017 ceremonies. Receiving one Silver Lion for Creation of a new Brand

 

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