Leaders

ad:
*

Rebrand Roundup: Cake, coffee, streaming, supplements, connected homes and other stories

Published by

Sid Lee – Fuel

*

Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only introduced a new logo, website and blogging platform, but it also saw the transformation of Fuel’s office space, communication tools and launch of a new ad spot. This rebranding initiative was awarded four Design Cannes Lions at the 2017 ceremonies. Receiving one Silver Lion for Creation of a new Brand

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
*

Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
*

Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad:
ad: