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Rebrand Roundup: BrewDog spirits, gluten free Mr Kipling and more

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B&B Studio – BrewDog LoneWolf

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Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category codes with the wolf’s head identity its sole adornment. B&B studio worked to communicate LoneWolf’s rebellious approach to the spirits category in the design, as the brand seeks

 

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