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Rebrand Roundup: Audi goes digital, DiCaprio's animal charities, BBC Creative and other stories

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Strichpunkt/KMS Team – Audi

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Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a new visual identity in 2017, which aimed to make it a “digital-first” brand and help it function better across online platforms, including in-car interfaces. German-based design consultancy Strichpunkt completed the rebrand and aimed for the new look to be “simple, clear and intuitive” for Audi users. Strichpunkt worked

 

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