Leaders

*

Rapunzel, Rapunzel... you need your eyes checked

Published by

Jelly London’s animation director The Kitchen have produced a short animation to promote Specsavers free home eye tests in their latest TVC​.

Marrying the story of Rapunzel, a fair maiden in distress and her knight in shining armour, with that of Specsavers, the game-changing optician brand, to create a witty retelling of a beloved fairytale...


Rapunzel really needs help, but she’s in a bit of a fix, you see. Due to ‘certain circumstances’ she’s unable to leave her ‘house’... Her eyes are getting so much worse, she really does need an eye test and a new pair of glasses, but what’s a housebound fair maiden to do? But fear not, help is at hand...

*
The knight in shining armour, who also happens to be a Specsavers Optometrist, is galloping her way on his trusty steed, braving dragonfire as he goes, and bringing everything with him to test her eyes and try on some stylish new frames too. What a dreamboat.

*

The Kitchen’s diversely talented, and classically trained team - Animation Director Sam Burton, Character Designer Jacob Merrick-Wolf, and Jelly Illustration artist Chervelle Freyer on background/setting design - worked collaboratively with Specsavers’ in house creative team to reimagine this classic tale. The team used traditional 2D drawn animation techniques and finessed the project using more modern techniques in After Effects.

Comments

More Leaders

*

Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
*

Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding
*

Leaders

The creative, fascinating and overlooked history of the lyric video

What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...

Posted by: Creativepool Editorial
ad: