Leaders

*

Plenty's refreshing and colourful animations for Viacom

Published by

jelly's award-winning art and motion studio, Plenty, have created a series of superb animations for American mass media giants, Viacom.

The eight animations, which were created to celebrate the start of spring in New York, are an exciting and refreshing new addition to Plenty’s already impressive show reel. Executive Producer, Inés Palmas says, “It’s very different from everything we have done lately and it brings a fresh air to the studio.”

Based on New York City landscapes, the team designed and animated 2d characters which were then mapped over real urban backgrounds. The different characters engage in everyday situations during the colourful spring and summer season, when the streets are bustling with renewed spirits, the flowers are all in bloom, and the Central Park Lake glistens in the sun.

Watch the full animation here.

 

FULL CREDITS

Directed by: Plenty

Creative Direction: Pablo Alfieri

Art & Motion Director: Elda Broglio

Executive Producer: Inés Palmas

Producer: Clara Etcheverry


TRAIN

Illustration, Character Design & Cell Animation: Mau Lencinas
Compositing: Edgardo López Osornio


BIKE

Illustration & Character Design: Pablo Alfieri & Mau Lencinas
Animation: Juan Casal
Compositing: Mariano Farías & Matías Mastrogiano


GROCERY

Illustration & Character Design: Elda Broglio
Animation: Ezequiel Torres
Compositing: Mariano Farías & Matías Mastrogiano 


ROWING

Illustration & Character Design: Carolina Carballo
Animation: Carmen Angelillo
Compositing: Edgardo López Osornio


LAKE

Illustration & Character Design:Mau Lencinas
Animation: Patricio Molina
Compositing: Edgardo López Osornio


PICNIC

Illustration & Character Design: Mau Lencinas
Animation: Pato Molina
Compositing: Edgardo López Osornio 


COFFEE

Illustration & Character Design: Elda Broglio
Animation: Sergio "Kechu" Slepczuk
Compositing: Edgardo López Osornio


WINDOW

Illustration & Character Design: Elda Broglio
Animation: Luis Suárez
Compositing: Edgardo López Osornio

 

Client: Viacom

SVP Brand Strategy & Creative: Cheryl Family

Executive Producer: Matt Herron

Director & Screen Content: Matt Hanson

Sound Design: David Nazario

Supervising Sound Editor: Andrew Pomeroy

Year: 2015

Comments

More Leaders

*

Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
*

Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding
*

Leaders

The creative, fascinating and overlooked history of the lyric video

What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...

Posted by: Creativepool Editorial
ad: