Ogilvy Public Relations announced yesterday that Jennifer Banovetz has been appointed as senior vice president and brand marketing group director of the integrated global communications firm, which is based in Los Angeles. Effective from the 4th of August, Banovetz will be overseeing strategy and growth for major consumer accounts in the Western region of North America (Los Angeles, Sacramento, San Francisco and Denver), linking with the broader North American Brand Marketing Practice.
Effective from the 4th of August, Banovetz will be overseeing strategy and growth for major consumer accounts in the Western region of North America
Banovetz has over 15 years worth of experience working with integrated brand communications, and her appointment at Ogilvy PR West serves to significantly increase the company's integrated campaign capabilities, thanks to her combined expertise in marketing, advertising and social media. She also has experience in numerous sectors, including (but not limited to) travel, automotive, consumer packaged goods, digital lifestyle and health and fitness. Banovetz is a rare master of all trades, who has worked with countless leading brands such as Nestle, Volkswagen, Movember and the Infinite Hero Foundation.
She joins Ogilvy PR West following a stint as senior vice president in the Consumer Brand Practice at Edelman Los Angeles, where she served as a senior council to their Global Creative Initiative. Whilst at Edelman she also led consumer marketing and corporate responsibility initiatives for toy manufacturers Mattel and managed brand-building programs for a range of Dove product lines from the firm's Chicago office. Prior to her time at Edelman she served as a senior account supervisor at Cohn & Wolfe, where she managed programs for Hilton Hotels and the Chevron energy corporation, and also spent time working in-house for Mazda, where she ran the global launch of the Mazda CX-7 and ran cross-promotions with Sony's 'Gran Turismo' racing game series.
Banovetz joins Ogilvy PR West following a stint as senior vice president in the Consumer Brand Practice at Edelman Los Angeles
Nathan Friedman, Ogilvy PR West's regional managing director, says that Banovetz is the right woman for the job because of the success she's had in “Conceiving and managing major campaigns across a variety of business sectors.” He feels this “Gives her a critical advantage in understanding the changing ways consumers interact with brands." He also feels that the firm's clients will be well served by Banovetz's “Perspective and experience,” which will help them to “Understand and leverage the new dimensions of brand relationships." Banovetz herself says she is joining Ogilvy because it is a leading agency in “Providing clients a full suite of integrated services,” and she looks forward to “Leading Ogilvy West's brand marketing efforts,” working across the network to “Help clients tell their stories in authentic, purposeful and engaging ways."
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK who is certainly not a master of all trades. In fact, if it doesn't involve writing, playing guitar or sleeping, he's pretty damn useless.