Yesterday, on the 2nd day of the annual Cannes Lions Festival, Ogilvy & Mather scored a staggering 34 wins. In total, Ogilvy won 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions, bringing the network's total up to 70 Lions so far at this year's festival. The big winners were, OgilvyOne London's 'Magic of Flying' and Ogilvy Brazil's 'Bald Cartoons', both of which took home numerous awards.
In total, Ogilvy won 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions, bringing the network's total up to 70 Lions
'Magic of Flying', OgilvyOne London's campaign for British Airways, picked up three Gold Lions; two in the Media category and one in Outdoor, bringing its total up to seven Lions after just two days; 2 Bronze Lions, 4 Gold Lions and 1 Grand prix. Tham Khai Meng, worldwide chief creative officer at Ogilvy & Mather, says it is “So gratifying to see great work take off with the judges and the public at large, as well as OgilvyOne London's work for British Airways has.”
Another success story for Ogilvy & Mather has been Ogilvy Brazil, who have gathered 5 Lions so far, for their 'Bald Cartoons' work for the children's cancer institute, GRAACC, including a Gold Lion in the outdoor category yesterday, and a Gold in the PR category on Monday. It has also picked up 1 Silver Lion and 2 bronze Lions so far. The initiative developed by Ogilvy Brazil, involved making some of the most beloved cartoon characters of all time bald in support of children with cancer. Cartoon greats chosen for the honours included Garfield, Popeye, Snoopy, and Hello Kitty. The campaign took the form of special cartoons aired on TV, as well as newspaper content, which helped drive home the message that children suffering through cancer deserve to be seen and treated just like everyone else.
Ogilvy Brazil have gathered 5 Lions so far for their 'Bald Cartoons' work for the children's cancer institute, GRAACC
The campaign was tremendously successful, with an estimated 91% of all social media savvy Brazilians supporting the campaign, impacting around 230 million people! Tham Khai Meng was incredibly moved by “The quiet empathy and humanity of the Gold Lion winning Bald Cartoons work that the São Paulo office produced.” He said that the work exemplified how children suffering with cancer don't need a ribbon, “They need understanding, dignity, and care.”
Other big Ogilvy & Mather winners announced yesterday, included 2 Silver Lions in the Mobile category for Ogilvy France's work for Babolat (the tennis equipment company), and Ogilvy & Mather Singapore, who scored a Silver Lion in Mobile, and Bronze Lion's in both Media and Outdoor. For a full list of all nominees and winners at this year's Cannes Lions, follow the link below. The page will be updated as and when more shortlists and winners are revealed.
Official Ogilvy & Mather Website
Benjamin Hiorns is a freelance writer and musician from the UK. If he could see any cartoon character bald, it would have to be Marge Simpson. Just because.
