Leaders

ad:
*

Not just a pretty face: Why Zara’s new logo is a step in the right direction

Published by

The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design.

But a closer look at the new logo suggests the brand is more in touch with its audience than they perhaps realise.

When Zara re-designed its logo in 2010, it was two years after the UK financial crash. And though the high-street took a beating, in the years following, consumers gradually

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
*

Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad: