MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six prizes, the highest number of any agency. The title was awarded at a ceremony at the Grosvenor House Hotel in London last Thursday night (September 3) where the agency picked up awards for Best Use of Mobile, International Creativity and B2B Campaign of the Year. Its “#touchthepickle” work for Procter & Gamble (P&G) feminine care brand Whisper, aimed at combating Indian myths, was awarded both Best Content Creation and The Effectiveness Award.
MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six prizes
The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies. The success at the awards follows a strong performance at shortlist stage, where MediaCom was recognised as the best-performing media agency network with 13 different campaigns securing 31 shortlist places in total. This year's event was hosted by “Gadget Show” TV presenter Ortis Deley, with entertainment from dance troupe Plague and DJ Tigermonkey. Guests also enjoyed headline sponsor NBCUniverisal’s E! branded red carpet experience and Syfy photo zone, plus the A+E Networks photo booth.
Over the past seven years, MediaCom has been named Agency Network of the Year at the M&M Global Awards an unprecedented five times
The win maintains MediaCom’s impressive historical performance at global media awards competitions. Over the past seven years it has now been named Agency Network of the Year at the M&M Global Awards an unprecedented five times including 2009, 2010, 2011 and 2013. Earlier this year, the agency was the most awarded media agency at the Cannes Advertising Festival, picking up seven Media Lions. MediaCom also won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.
Stephen Allan, MediaCom Worldwide Chairman and CEO, said of the win: “I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards. This success, following closely on the heels of our wins at Cannes, is testament not only to our innovative people and forward-thinking clients, but also to our recent repositioning as The Content + Connections Agency. Core to that progression is our application of systems thinking which has been ingrained into every one of our staff around the world to ensure a global consistency in planning excellence regardless of geography. I’m delighted to see all our hard work is paying off on behalf of our clients, helping to create real results for their businesses. Congratulations to the entire One MediaCom team!”
“I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards” Stephen Allan, MediaCom Worldwide Chairman and CEO
Other big winners on the evening included OMD, whose “Penny the Pirate” campaign, which helps parents in Australia and New Zealand to screen their child’s vision, was the most feted of the evening. It picked up Best Engagement Strategy, Best Entertainment Platform, as well as Campaign of the Year. In the other Grand Prix awards, voted for by over 5,000 M&M Global readers, Shell was crowned International Advertiser of the Year, Facebook won Media Brand of the Year, and MediaMath was named Programmatic Company of the Year.
Other big winners on the evening included OMD, whose “Penny the Pirate” campaign was the most feted of the evening
Danielle Redwood, managing director of awards at C Squared, said of the ceremony: “From online voting for the Grand Prix awards, through to the positive response to new categories reflecting advances in media, I’m delighted the industry has embraced the changes to this year’s awards. New companies attending on the evening included Teads, Facebook, Tubemogul and DataXu. M&M Global Awards is the biggest gathering for international media, and we look forward to building on this year’s success to make it an even bigger event in 2016.”
