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Made in USA: How to grow a job market

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Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist. This is the latest in a long line of hires for the specialist, independent agency, which was founded in April 2012 and has an enviable list of clients that includes Wal-Mart, Vegas.com, Etsy, Evol Foods, Mozilla, New Belgium and Copper Mountain.

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Made has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist

Castellanos and Rueda are both Mexican natives who have been working together in the industry for just under a decade at five agencies in four cities and two countries. Their most recent appointment was at Conill/Saatchi & Saatchi LA, where they worked on campaigns for Toyota, Budweiser and Nestle. When asked about their appointment, Castellanos said that “Working at Made Movement at this moment is a great opportunity and a huge responsibility,” and believes that not only will himself and Rueda help to shape and expand Made, but that Made will help them grow too. Barranco, meanwhile, joins Made from the Miami, Florida-based La Comunidad, where she worked on strategies for clients such as Time Warner Cable, Corona and Red Bull amongst others. She is “Extremely excited to be at Made,” and says her “Transition from Miami to Boulder has been so easy thanks to an amazing team of people with such an inspiring vision.” She looks forward to “Growing with them as a strategist as the agency continues to grow as well.”

MBAs Across America Uncut: Boulder - David Schiff

Dave Schiff, Made's chief creative officer, said they didn't hire Castellanos, Rueda and Barranco to make the agency better from a multicultural perspective, (they all have vast experience working for Hispanic markets) but because they would make them better, period. He calls them “A very talented trio, capable of making great work not only for the Hispanic market, but for the general market as well.” Graham Furlong, Mad's chief strategy officer, added that the agency are “Hell-bent on revealing human insights in the most disruptive and honest ways,” and believes “David, Mariela and Heather understand the nuance of culture from multiple perspectives better than anybody,” and that “Their talents make Made a more formidable force."

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This is the latest in a long line of hires for the specialist, independent agency, which was founded in April 2012 and has an enviable list of clients

In related news, Made recently unveiled a new social media quiz for The Honest Kitchen, makers of “FDA-approved 100% Human Grade dehydrated whole foods for dogs and cats” (fancy pet food) which seeks to determine how 'human' our pets really are. The quiz, which went live yesterday (the 27th of October) at www.HowHumanIsYourPet.com features 10 questions and all those who complete the quiz (and live in the US) will receive a free goody bag from the company, and will be entered into a prize draw for the chance of winning $1000 for their favourite animal charity.

Honest Kitchen – Talking Dogs Confess Their Opinion of Kibble Dog Food

Lucy Postins, founder and CEO of The Honest Kitchen, said “It's really interesting to us how much people 'humanise' their pets with things like fancy outfits and strollers, yet continue to feed them a poor quality, feed grade diet.” She said the difference between their products and bog-standard pet food is the quality, with lower “Feed” grade pet foods potentially containing “unsavoury ingredients like fillers, preservatives, artificial colours and 4D (dying, diseased, disabled and deceased) meats.” She feels this new app puts the difference in quality across in a “Fun, shareable way.”

Made recently unveiled a new social media quiz for The Honest Kitchen, makers of “FDA-approved 100% Human Grade dehydrated whole foods for dogs and cats”

Honest Kitchen uses the same standards for their pet foods that the FDA use for “Human food,” which might seem a little extravagant, but when you factor in that US per owners are expected to spend nearly $23 billion this year on pet food alone, the thought of Americans paying a little extra for their pet food is far from unthinkable. Schiff says “Most of us treat our pets like people, but ironically, when it comes to feeding them, there's a much lower standard.” He feels that “Honest Kitchen's quiz is a great way to celebrate how human we treat our pets, while drawing attention to the one place we could do a better job – their food.”

Benjamin Hiorns is a freelance writer from Kidderminster in the UK who once eat a tin of dog food on a dare so is all for the idea of “Human Grade” pet food.

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