Leaders

ad:
*

Love is in the air and A-MNEMONIC are providing the soundtrack

Published by

Get ready for a summer to remember with the rebranded ultimate dating show ‘Love Island’.  A-MNEMONIC Music were enlisted by ITV for their branding and creative experience, and to help put their musical stamp on the show.  From the title sequence, bumpers, promos and stings; through to the end credits - A-MNEMONIC have their sound all over it.

The music takes inspiration from the sexy anthemic dance vibe of Ibiza that complements the steamy show, whilst adding a twist of mystery and mischievousness to it.

*

A total of 12 contestants have headed out to Mallorca to live in a luxury villa and enjoy life for six intensely titillating weeks, while keeping their minds firmly fixed on the idea of winning the prize of £50,000.

However, it’s not as straight forward as a free holiday and a bit of frolicking, as it’s the public who ultimately decide who stays on Love Island.  If not, they'll be packing their cases and sent straight home.

Love Island’s host Caroline Flack says “I was a massive fan of the original show, and I’m sure this is going to be one crazy love fuelled island. I can’t really think of a better way to spend a Summer – here’s hoping it’s a scorcher!”

Click here to see the trailer: Love Island Preview

Comments

More Leaders

*

Leaders

Discussing emotions with the Global CEO of Sweetshop - #JudgeSpotlight

If there is one thing this pandemic has shown us, it was the power of emotions and how much that matters for advertising. However, Wilf Sweetland, Global CEO of Sweetshop, argues that brands have all gravitated towards the same emotions last year,...

Posted by: Creativepool Editorial
*

Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial
*

Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad: