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Leo Burnett wins back the account after a competitive, multi-agency pitch

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Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch. The announcement, which is effective immediately, follows a four-month, multi-phased pitch process, in which Leo Burnett were asked to create a proposal in line with the bottled water companies new brand positioning. The contract will cover strategic development, a brand campaign, product launches, and both ATL and BTL activations and promotions. The first stage of the pitch saw the agency deliver a comprehensive submission, which helped them move into the next two rounds of presentations, before being officially named as the new official Oasis advertising agency yesterday.

Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch

George Antonios, marketing director at Oasis, said they are excited to be rekindling their partnership with Leo Burnett, as they “Embark on a new positioning initiative.” He is “Confident in Leo Burnett 's ability to orchestrate a powerful, all-encompassing strategy designed to elevate the Oasis brand, increase its visibility in the UAE and position it as an unequivocal industry leader.” Kamal Dimachkie, executive regional marketing director at Leo Burnett, adds that they are “Delighted to welcome Oasis back to the fold.” He said that “Over the years, both Oasis and Leo Burnett have built a solid track record punctuated by industry-first achievements,” and they “Look forward to leveraging Leo Burnett 's innovative HumanKind philosophy and unique brand vision to resume Oasis' path towards category leadership.”

Npower – Howard's Story

In other adland news, Npower recently launched the “Energy Champions” campaign to highlight the power saving stories of four SME owners. The drive, which aims to raise awareness of Npower's new free power audit scheme for SME owners, will be marketed through a combination of home media, digital, print advertising and PR channels by McCann Manchester with media buying from Maxus, digital from True Digital and Golin taking care of PR. The digital work, which will include animations, new website landing pages and banners will go like first, with print advertising launching later in October and OOH activity and PR following in early November.

Npower recently launched the “Energy Champions” campaign to highlight the power saving stories of four SME owners

Kate Jack, head of SME propositions and campaigns at Npower, said: “Small and medium sized businesses are the lifeblood of the UK economy.” She knows that “Energy usage is often dismissed by SMEs as a cost of doing business and many aren’t exploring the considerable savings they could make, which would free up money to reinvest in their businesses,” and wants these stories “To inspire other business owners from across the country to make their own significant savings.” Video ads, like the one above starring SME owner “Howard,” featuring three other SME champions will follow later this month.

Official Leo Burnett Website

Official Oasis Website

Official Npower Website

Official McCann Manchester Website

Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK.

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