At the 55th Annual CLIO Awards, which took place on Wednesday evening (the 1st of October) at the Cipriani Wall Street in New York, Leo Burnett Worldwide took home a grand total of 71 awards. The agency took home 36 bronze, 19 silver and 11 gold awards, as well as one Grand CLIO and four Hall of Fame inductions (awarded to individuals who have delivered consistently exceptional work that's stood the test of time), making it the second most awarded agency at the show. This marks the first time an agency has been honoured with four Hall of Fame wins at one show (out of a possible five). Mark Tutssel, Leo Burnett Worldwide's CCO, said “The CLIO Awards celebrate standout ideas that transform the creativity business,” and he feels Leo Burnett were successful because they continue “To imagine brilliant ideas that turn awareness into action and advertising into icons."
Leo Burnett took home 36 bronze, 19 silver and 11 gold awards, as well as one Grand CLIO and four Hall of Fame inductions
The CLIO Awards is an international competition that rewards the very best work in the advertising, design and communications industries. The final show, which was hosted by actress and comedian Whoopi Goldberg, took place after five consecutive days of awards ceremonies, which saw awards presented in 19 categories with winners from more than 90 cities across the world. As well as Goldberg, who was a reliably convivial host, other notable figures in attendance included Pharrel Williams and Debbie Harry, who both won honorary awards. The celebrity who made the biggest impression, however, was Jerry Seinfeld, who joked; "I love advertising because I love lying, and in advertising, everything is the way you wish it was.”
Always - #LikeAGirl
Leo Burnett Toronto, Chicago and London shared the Grand CLIO for their acclaimed and culturally significant work on P&G Always “#LikeAGirl” campaign (above) in the Public Relations category for Brand Development. The campaign, which was developed by Leo Burnett with filmmaker and director Lauren Greenfield, strove to change the way we view the phrase “Like a girl,” by featuring empowered, confident and engaging women discussing what the phrase means to them. Greenfield said she was “Proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women,” and is proud to have been “Part of the movement to redefine 'like a girl' into a positive affirmation." As well as the coveted Grand CLIO Award, the campaign also won two gold awards in the Engagement and Public Relations categories.
#LikeAGirl strove to change the way we view the phrase “Like a girl,” by featuring empowered, confident and engaging women discussing what the phrase means to them
Judy John, CEO and CCO at Leo Burnett Canada, is honoured to have been awarded the Grand CLIO for the campaign. She said "This film has shifted what it means to do things 'like a girl' from an insult to something amazing,” and she looks forward “To continuing this conversation in 2015, inspiring change and encouraging action, #LikeAGirl." Other successful Leo Burnett agencies included Leo Burnett Tailor Made, which led the charge for the network, picking up five Gold honours for Fiat "Letters" and ABTO "Bentley Burial." Leo Burnett Paris also scored two Golds for Mimi Foundation's "If Only For A Second," and there were also wins for major clients including McDonald's, Fiat and Coca-Cola.
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK who has spent a good portion of the last hour trying to remember the name of Whoopi Goldberg's character in Sister Act.
