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Leo Burnett hire new creative directors in London and consolidate China and APAC regions

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It was announced yesterday that Leo Burnett London has hired the creative team of Matt Collier and Wayne Robinson from DDB Chicago, where they've worked together since 2011. The duo were originally based in London at Mother, but moved onto JWT where they worked for seven years were featured in Campaign magazine's “Faces to Watch.” They have also worked for CHI & Partners, where they won a D&AD Yellow Pencil for their work on The Sunday Times Rich List and first worked with Ewan Paterson, who also worked alongside them at DDB and has now been named a creative partner at BBH Sport. Whilst based in the UK, they won over 100 awards for work with esteemed clients such as Shell, Nestle, Toyota, Mazda, Kellogg's, News International and 888.com.

Leo Burnett London has hired the creative team of Matt Collier and Wayne Robinson from DDB Chicago, where they've worked together since 2011

The duo were one of the most highly sought after teams in the UK prior to moving to Chicago and continued their winning streak in the windy city. In their 3 years at DDB they've created a Super Bowl commercial for cars.com, a music video for Temptations “All Natural Cat Treats,” and have won over 20 awards, including 5 Cannes Lions for Skittles, Milky Way, Walls and the GED education program. They've also contributed significantly to the growth of the agency's business, adding several new brands to the client list, including several Mars Wrigley brands.

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Matt Collier and Wayne Robinson

In their new roles they will be reporting to Leo Burnett London's executive creative director, Justin Tindall, who said the duo “Have created multi-award winning work in every agency they've worked at,” which he feels is “What separates the great teams from the good ones.” He's “Absolutely delighted they have chosen to join Leo Burnett. The boys themselves “Can't wait to get stuck in,” at Leo Burnett, but say they've loved their time in the US (“Polar vortexes and the worst winter on record aside”). When they got the call from Tindall, however, their respect for him and the Leo Burnett team's work made the decision an easy one for them to make. They said Tindall is “Always pushing for great ideas” with his clients and hope they can “Continue on the right path” with him at Leo Burnett.

The boys “Can't wait to get stuck in,” at Leo Burnett, but say they've loved their time in the US (“Polar vortexes and the worst winter on record aside”)

The news arrives the same week that Eddie Booth stepped down as regional chairman and CEO of Leo Burnett China after 15 years. His responsibilities will be absorbed by Jarek Ziebinski, the current president of Leo Burnett Asia Pacific, when Booth leaves the agency in December. According to Tom Bernadin, chairman and CEO of Leo Burnett Worldwide, the move was made to consolidate the agency's China and APAC operations “Under one proven leader.” Donald Chan, group CEO of Leo Burnett China will be assuming additional duties to run Leo Burnett Hong Kong. Both Chan and Margaret Huang, group CEO of Leo Burnett Taiwan, will now report to Ziebinski.

Official Leo Burnett London Website

Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK.

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