It was announced yesterday that Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia. The role was created especially for Tauber, who previously held the title of Head of Platforms at Lowe Profero Australia, and will, in this new role, be responsible for leading project delivery, platform and user experience strategy. Tauber's background is in UX and Business Analysis and he also holds an MPhil degree in Philosophy from Sydney University. He has previous experience as the Lead Experience Architect on the Vogue Australia website, and was a finalist in this years Australian Interactive Media Industry Awards (AIMIA).
Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia
Though his new role will involve many new commitments, Tauber will continue to work closely with both Matthew Delprado and Richard Azalay, the Creative Director and Technical Director respectively. This means he will also continue to work as part of the Australian team with the agencies existing clients, which include Johnson and Johnson, Nutricia, Woolmark, Village Roadshow and Western Union. Lowe Profero Australia's Managing Director, Dave Bentley, believes Tauber's promotion to lead platforms and delivery underlines the company's commitment to moving ahead in pursuing “The very best integrated client model.” He also believes in the benefits of promoting internally from “Within the ranks,” and that Tauber will “Continue to be as invaluable to Lowe Profero as he has proved to be over the last few years.”
Tauber himself has said that he feels the creation of the role has given him a unique opportunity to bring a greater degree of commercial innovation to the company. He says that he is genuinely excited about “Aligning strategic thinking with lean, customer-centric production methods,” and believes this is the key to “Maximising impact and minimising time-to-market for clients.” He's worked at Profero for over 5 years now, and throughout those years he has seen the company “Build a fantastic reputation for providing performance-led strategic media solutions globally.” This move, he says, is about taking that global success and continuing it on a more local level.
Lowe Profero operates offices in Australia, China, Japan, Korea, Hong Kong, Singapore, the US and the UK
Profero is a digital network which was purchased by Lowe and Partners earlier this year for an undisclosed sum, the result being 'Lowe Profero', the new agency which forms the digital network arm of the Lowe and Partners international agency. Lowe Profero operates offices in Australia, China, Japan, Korea, Hong Kong, Singapore, the US and the UK, and is constantly expanding its reach worldwide.
Lowe MD Michel Borelli (Right) and Carlos Camacho
In other Lowe and Partners news; it was announced earlier this week that they will be tightening their partnership with Vietnam-based digital agency Ozerside, boosting web and mobile capabilities. Ozerside is a flexible, responsive digital agency with offices in Ho Chin Minh City and Paris, who boast a client roster, which includes such names as Sky News, Qatar Airways, Accor and Gillette. The announcement comes after Lowe Vietnam appointed Carlos Camacho from Lowe SSP3 Colombia, as its new creative director last week. A move they company have made in order to develop and expand their reputation across Vietnam and Asia, both of which are fast growing markets.
Benjamin Hiorns is a freelance writer from the UK. You can follow his acerbic rants and curmudgeonly diatribes via Twitter.