Martin Krejci directs this new film through STINK, and they're urging you to #LoveEveryMinute.
The campaign aims to establish lastminute.com as the travel and lifestyle brand of choice, one where you can get everything you want from your downtime. Travel, city breaks, nights out and spa slots are all available, and this marks the first foray into the pan-European TV market. The new advert is set to air in the UK, Italy and France in June, with the tagline “Love every minute – live lastminute.com” ringing out.
adam&eveDDB are the brains behind the ad, which was shot in Croatia by director Martin Krejci with support from production company STINK. They follow a couple who live for the moment (oh, one of those couples) and who just need to pack everything into one day. They fly through the town and find themselves tangoing with locals, bursting into beautiful hotel rooms, stepping out onto a boat ride and relaxing on the beach – all with minutes to spare. If anything, it makes you want to get on holiday ASAP.
Fabio Cannavale, Chairman of lastminute.com had this to say: “This campaign sees us making our most significant brand investment to date across the UK, Italy and France - these three markets combined currently represent 65% of the group’s revenues - and aims to further bolster our competitive position by making lastminute.com the lead brand within the lastminute.com group.
The cinematic and inspirational minute-themed campaign completely reflects our spontaneity and our commitment to inspire and simplify the life of more than 10 million customers travelling with us every year. We provide them with the widest selection and the simplest way to make the most of every precious moment of their life, wherever and whenever they want it.”
The advert comes with a multi-million pound brand campaign, that’ll be supported with extensive social media coverage, press ads, CRM and content on the site, alongside a website refresh. The main focus of the campaign is to emphasise the idea of making the most of every moment.