TBWA\MCR Executive Creative Director Gary Fawcett made his debut in the industry 25 years ago. In his years of experience, he's seen a number of changes shaking up the industry, from TV to digital media and beyond. This made him a perfect fit for the Annual 2020 Social judging panel.
Social can be a rather challenging category, but this could only motivate Gary to look deeper and find that gem of excellence that can turn the industry inside out. He was an amazing judge to have on Annual 2020, and we sure look forward to having him in our panels again in the future.
For this final Judge Spotlight of 2021, we heard from Gary to learn more about his experience with The Annual and discuss the diversity in the Creativepool community.
You have less than 48 hours to enter Annual 2021! Enter by tomorrow, 10th June at midnight GMT to grab your slice of creative immortality.
What feels unique about judging in The Annual?
Creativepool isn’t just an awards scheme, it’s a creative community. It seemed like there were more diverse companies and less of the big networks which is always refreshing to see.
How did it feel like to be a judge for the Creativepool Annual Awards?
Great. It’s a brilliant thing to be part of.
Will you be joining the panels again in the future?
If I’m asked again! Absolutely.
Can you tell us more about your 2020 category and what impressed you the most about the submissions you scored?
I judged Social. I was surprised by the level of craft, it was better than I expected. It’s always hard judging social as you’re not immersed in the event as it happened but there seemed to be a few really engaging campaigns.
What did you love about the Creativepool community and the entrants you scored?
There was a good variety in the work and a few campaigns really stood out in terms of memorable ideas. I’m a big fan of a good platform hack so that was nice to see too. But mainly that really good quality craft is alive and well in the fast moving world of social.
What advice would you share with agencies and individuals looking to grab a prize?
Just make sure you have a brilliant, original idea. Then execute the shit out of it.
How do you feel Covid has impacted the creative landscape in 2020?
Blimey where do I start? Like everything, it felt like Covid took a giant dump on it. It was a pretty barren landscape for a long time with only a few shafts of light. There was a time when I got completely fed up with seeing people’s homes in ads. I’m sick of seeing people’s houses.
What are your hopes for 2021 and beyond?
To finally stop seeing inside people’s houses. And for clients to start spending please.
What is your most exciting project in the next year?
Not sure yet. Hopefully we’ll see it at The Creativepool Awards next year.