ad: Annual 2024 Now Open For Entries!
*

Glass Lions Winners Announced

Published by

McCann New York's high-profile “Fearless girl” sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes Lions. The work, which depicts a young girl standing up to the famous Wall Street charging bull statue, has become a popular selfie spot in New York’s financial district. Heralded as a symbol of female empowerment, “Fearless girl” was created by McCann for State Street Global Advisors. The agency also won a Bronze in the category for Microsoft’s “See what’s next” campaign.

Weber Shandwick London, the only UK agency to make this year's Glass shortlist, claimed a Gold Lion for an ActionAid ad promoting awareness of female genital mutilation. “Brutal cut” featured messages from Kenyan girls “cutting” into (or interrupting) other content such as outdoor ads and vlogger videos. The activity ran digital outdoor ads across the UK in partnership with Clear Channel.

Law & Kenneth Saatchi & Saatchi also bagged a Gold Lion in what was one of the most contested categories this year. #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the 5 days over 350 million girls in India (nearly 80% of the country) miss every month, just because of their period. New York’s Area 23, meanwhile, won a silver for “iTBra, the wearable that detects cancer” for Cyrcadia Health and a bronze for “The trafficking exam” for Polaris.

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!