ad: Annual 2024 Now Open For Entries!
*

Female artists customise Adidas trainers to represent the 50 United States

Published by

Each state has something great and unique to bring to the table, and it's important to celebrate them individually and as a whole unit” Lizzie Darden

Adidas recently asked 10 female artists to create limited-edition versions of its Ultraboost trainers inspired by each of America's 50 states, in order to raise money for a women's charity. The sports brand partnered with media company Refinery29 for the Boost the Nation project, which saw each pair of trainers sold during an online auction last week.

*

Wyoming by Carrie Chan

Proceeds from the auction will be donated to Women Win – a charity that uses sport to encourage gender equality across different communities. The artists brought on board for the project were Meagan Morrison, Maria Castillo, Bree Poort, Lizzie Darden, Jenny Kiker, Sophia Chang, Mari Orr, Jen Mussari, Carrie Chan, Jordana Schrager and Refinery29 fashion editor Alyssa Coscarelli. They were asked to customise white Ultraboost trainers with designs inspired by their given US states, which resulted in a unique collection of shoes that the artists feel collectively represents the country.

*

West Virginia by Maria Castillo

Darden painted her Maine shoe pink and added a red claw in reference to the state's connection with lobster fishing, while Mussari created a pizza-inspired New Jersey sneaker, which is bright yellow and embellished with leather shapes designed to look like toppings. Wyoming, known for its expansive natural scenery, was represented by Carrie Chan through shades of green, while the landscape of West Virginia was captured by Maria Castillo in the form of bright, colourful graffiti.

*

New Jersey by Jen Mussari

“We wanted the shoes to reflect the landscape that women would be running through if they were to visit each of these states” Meagan Morrison​

*

Maine by Lizzie Darden

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!