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FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

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The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's top fashion pieces from NFL Men's, Women's, and Tweens/Juniors Apparel. FaceCake's Swivel virtual dressing room engages fans instantly, letting them get their game on with the latest NFL styles and game day spirit gear aboard a 53-foot long, 2,000-square-foot event truck, creating a one-of-a-kind interactive fusion of fashion and football.

FaceCake is transforming visitors into NFL players in their 53-foot long, 2,000-square-foot event truck

The experiential journey begins when fans enter the custom-designed NFL truck, where they will travel through an auction area replete with signed jerseys, helmets and memorabilia, before arriving at Swivel, FaceCake's immersive virtual dressing room. Transforming the exercise of trying on clothes before a static mirror, FaceCake's Swivel engages shoppers on the spot, allowing them to try on multiple items individually or together, in a playfull environment where they can share the moment with family and friends via social media.

Guests can try the NFL team gear, view pre-selected looks or get styled by on-site NFL brand ambassadors. Team-themed backgrounds place fans in the center of the action while they choose from a broad selection of items, including marquee player jerseys, hats, beanies and hoodies, NFL bags and backpacks and team banners and foam fingers, customized for each tour stop.

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Fan Style Tou - #NFLFanStyle

The NFL Fan Style Tour will engage fans across America with NFL licensed product through a 2,000 sq. ft. platform, with stops scheduled in markets throughout the 2014 NFL season. With the use of the hashtag #NFLFanStyle, visitors can follow the updates of the tour and share their NFL look.

The NFL Fan Style Tour will visit more than 20 cities in America throughout the 2014 NFL Season

"We are excited to be a part of the NFL Fan Style Tour," said Linda Smith, Founder and CEO of FaceCake. "It's great to see football fans try on the latest NFL fashions and spirit gear using our Swivel virtual dressing room. After creating their looks, fans can show support for their team by instantly sharing their photo from the event."

In addition to FaceCake's Swivel, the NFL Fan Style Tour features gamer experiences, live-streaming social media, authentic NFL auction items, music and more. Visiting more than 20 cities throughout the 2014 NFL Season, the traveling event will celebrate team spirit at promotional events and regular and post-season games, culminating in Arizona at the 2015 Pro Bowl and Super Bowl XLIX. 

FaceCake Website 

Full list of NFL Fan Style Tour locations

Swive Facebook

EPN Webite 

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