Havas Media Group
Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas to their clients across the world, and is the first such partnership to be announced on this kind of scale and with this sort of geographical focus. Atlas is a platform that allows brands to reach people across multiple devices, and by combining the platform with the Artemis proprietary data platform from Havas, clients will have the opportunity to accurately track all interactions people have with a brand up to (and beyond) the point of purchase, as they experience a variety of brand messages across all media. In short, it's a partnership that significantly benefits both parties and will take effect immediately, with more Havas Media Group clients expected to work with the new platform in the coming months.
Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group
Dominique Delport, global managing director of Havas, said they have spent “The last 15 years investing in market leading data driven solutions through Artemis,” and he feels this partnership is a culmination of that work. He said the partnership will enable them to “Find out how people are interacting with brands and purchasing products as they travel across devices.” He adds that Havas has been “Working with the Atlas team now since June 2014,” so the partnership should come as no surprise to those in the know. Erik Johnson, director of Atlas, adds that he feels the partnership will bring “The power of people based marketing to more brands in more countries,” and that “The geographical focus and depth of potential client absorption makes this partnership significant for the industry.”
JWT
Zain, Kuwait's leading telecommunications company, recently announced it would be renewing its 12-year partnership with JWT after a competitive pitch. JWT Kuwait has been partnering with Zain in its marketing objectives since 2002, with its culture of creating pioneering ideas that build both brand and business obviously winning them a lot of fans at the company, which is the leading mobile operator in Kuwait and a dominant mobile player elsewhere across the Middle East. This announcement arrives amidst what will hopefully be a period ofrenewed momentum at JWT Kuwait, with Zain the first business win announced by the transformed leadership team of Kuwaiti nationals Anes Al Rayes and Francois Kanaan, who were respectively appointed as executive creative director and managing director last year.
Zain, Kuwait's leading telecommunications company, recently announced it would be renewing its 12-year partnership with JWT
Michiel Hofstee, CEO of JWT Gulf, said they are delighted that they can “Continue to develop powerful strategic thinking and creativity for this wonderful national brand.” He believes that this means their relationship has been elevated to the next level, and he feels that their “New operating model will truly push the agency to do the best possible work for the Zain Brand.” Omar Saud Al Omar, CEO of Zain Kuwait, adds that they were very impressed with JWT's determination during the pitch process. He said “Their strategic thinking and creative ideas scored high and their initiative to implement a performance-based component into the new agreement will go a long way” towards strengthening their relationship.
Leo Burnett
The health care company Allergan has appointed Leo Burnett Singapore as its agency of record, with the shop set to handle integrated communications for its medical aesthetics range in the Asia Pacific region. The appointment follows a competitive pitch with three other agencies, and marks the first time Allergan, the global multi-specialty health care company, has appointed a regional creative agency to handle its direct-to-consumers marketing for its medical aesthetics line in the region. The medical aesthetics range includes such products as BOTOX, Juvéderm, Latisse and Natrelle.
The health care company Allergan has appointed Leo Burnett Singapore as its agency of record
Gladys A. Peter, APAC consumer marketing director for Allergan Singapore, said, “It is a true pleasure to partner with Leo Burnett” for all of their consumer campaigns moving forward. She adds that “Their approach to the pitch challenge demonstrated a clarity in thinking and a strong belief that everything a brand does needs to be anchored in a purpose,” and personally believes “This is what sets apart an agency that generates decent work from one that delivers truly inspired creative.”
Serviceplan
Serviceplan international has been appointed as the new global lead agency for Strongbow, the Heineken-owned cider brand. The agency will be responsible for leading the development of Strongbow’s communications strategy and creative implementation outside the UK market from its Hamburg office, with the first campaign to be launched in the spring. The work will include new TV ads, advertisements and various POS materials, all of which will fall in line with Strongbow's global communications strategy.
Serviceplan international has been appointed as the new global lead agency for Strongbow Apple Cider
The account will be managed by Serviceplan CEO Markus Noder and chief creative officer Alexander Schill. Schill said they are “Delighted to have been appointed to represent a premium global brand such as Strongbow,” and that they have been given “An exciting remit to help develop and secure the positioning of the brand.” Hans Böhm from Heineken's global marketing cider division, said they were “Impressed by the creativity, the integrated style of working and the international structure of the Serviceplan Group.” He looks forward to the partnership, and is excited about implementing its first steps.
