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Wieden+Kennedy Bags Tyrrells

Wieden+Kennedy London was recently appointed as the creative agency for Tyrrells, the English crisp and snack makers. The agency, which won the business without a competitive pitch, will be leading all creative communications for the brand effective immediately. The decision comes after the appointment of new Tyrrells marketing director Jocelyn McNulty, who said “Wieden + Kennedy is a creative agency at the very top of its game,” and that they “Really seem to understand the Tyrrells brand,” especially when they were knee deep in mud on Tyrrells' Herefordshire potato farm!” Neil Christie, Managing Director of Wieden+Kennedy London, said the brand is one close to his heart (or at least his stomach). “I love Tyrrells,” he said, “Especially the sweet chilli and red pepper flavour.” He adds that the win means he “Can now eat loads of them and call it work!”

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OgilvyAction Australia announce merger with Geometry Global

OgilvyAction Australia announced a merger this week with Geometry Global, the largest activation network in the world, in a move that will create a new agency and significantly improve Ogilvy Australia's shopper capability due to Geometry Global's proprietary shopper tools. The merged entity will phase out the OgilvyAction brand, using the Geometry Australia brand instead.

Ogilvy Australia CEO David Fox, said “Ogilvy Australia already boasts excellent credentials in the shopper area, but the increasing pace of shopper development and client demand,” required more skills and skilled workers in the shopper space. He adds that the merger is about making the agency's offering “Bigger and stronger with an enviable shopper skills set and access to a global network, with world-class capabilities.”

Current Ogilvy Melbourne Group Managing Director Sean Taylor, who will move into the role of Head of Country for Geometry Australia, said he is “Excited to be taking on a position with Geometry that will help drive what is essentially a growth engine for Ogilvy.” John Goodman, Regional President of Geometry Global added: “Australia is a crucial part of our network offering with much to learn from, and we are very excited about assembling such a great united team for the future.”

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Publicis drives home Cadillac business

Cadillac, the luxury car brand owned by General Motors, recently appointed Publicis Worldwide as its global agency of record, marking the largest appointment for Publicis in over a decade. The incumbent agency, Interpublic's Lowe & Partners, has only been working with the client since September, after it moved from another Interpublic shop, Rogue, which was set up specifically to handle the Cadillac business. A recent decline in sales for the brand, however, caused them to look elsewhere for their creative advertising needs. This is not the only recent big change for the brand, as they announced they are planning on moving their headquarters from Detroit to Soho in New York.

Cadillac CMO Uwe Ellinghaus, said the appointment “Is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand.” He adds that they have “Spent much of this year refocusing on the core values of the brand,” and believes that adding Publicis Worldwide to the team, “With its undisputed expertise in luxury brand building,” will further their global progress. Publicis Worldwide CEO Arthur Sadoun, said that for his agency the appointment is “An honour and a privilege,” and says they will work “Passionately with the client leadership team to strengthen the power of the Cadillac brand.”

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