Leaders

ad:
*

Behind the Idea: Coca-Cola x Premier League

Published by

Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together.

Alec Mellor, marketing manager at the brand, offers insight into the creative process and why the work will resonate with the target audience.

*

What was the brief?

To show the genuine passion

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

What is digital sustainability, and why should you care?

It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...

Posted by: Creativepool Editorial
*

Leaders

Discussing emotions with the Global CEO of Sweetshop - #JudgeSpotlight

If there is one thing this pandemic has shown us, it was the power of emotions and how much that matters for advertising. However, Wilf Sweetland, Global CEO of Sweetshop, argues that brands have all gravitated towards the same emotions last year,...

Posted by: Creativepool Editorial
*

Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad: