Back in July, London Mayor Sadiq Khan launched the #LondonIsOpen campaign to encourage visitors and investment to London in the wake of the Brexit vote. As a part of the continued campaign, the mayor recently invited international artists and creative businesses to develop visual interpretations of #LondonIsOpen to spread the message that London is open for business, music, food, drink, sport, art and more. BBH London, one of the creative businesses participating in the project, have created a pretty inventive campaign which has been shortlisted along with over 100 other finalists. The finalists work was showcased over the weekend at Open House City Hall and was shared on the London Is Open campaign’s social channels.
BBH London used the iconic tube map as inspiration and created a series of visually striking maps, each one populated with different data that expresses the international, entrepreneurial and creative nature of the city. The idea was to use London’s iconic tube map to demonstrate how diverse and welcoming London is, by plotting data onto it such as second languages at each stop, start ups at each stop and number of LGBT venues. BBH created the three maps, attached here as well as an interactive map that is being shared via social media. The idea could potentially expand to other points of interests such as galleries, theatres, music venues, sports venues with additional opportunities to partner with business by sponsoring a map and special events. Tube riders could also use the free wifi at tube stations to receive pop up notifications to their mobile to tell them what’s coming up along their journey.
BBH designer Daisy King said: “There’s no more iconic a London visual than its tube map; a design classic loved and repurposed all over the world. We used the icon to show that London is open. It welcomes people, using data to irrefutably demonstrate the international, entrepreneurial and creative nature of the city and instills pride for Londoners and visitors alike.”
In related news, to tie in with London Fashion Week, the British Fashion Council has also released a video (below) in support of the #LondonIsOpen campaign to encourage investment and economic activity in the capital since the Brexit vote. Khan said: “London Fashion Week shows that London is open to the world and is an international leader of creativity and entrepreneurship. There’s a fantastic range of designers and talent on the schedule this season, highlighting the very best the industry has to offer, from big brands to independent retailers, the London fashion scene has never been more diverse. The fashion industry epitomises all that is great about the capital and I’m delighted to see the British Fashion Council bring the industry together to support our #LondonIsOpen campaign.”