After having scooped a huge account in the form of the Prudential's 'PruProtect' life insurance business at the end of last month, BBD Perfect Storm now adds another wealthy string to its bow in the form of bed specialist 'Dreams', who yesterday appointed the London-based ad agency as the agency to handle all facets of its marketing business after a tense three-way pitch.
Dreams yesterday appointed BBD Perfect Storm as the agency to handle all facets of its marketing business after a tense three-way pitch
The agency will handle not only the entirety of the brands advertising, but also its digital and CRM work, which will together form an integrated strategy that will reposition the brand as a company that no longer simply focuses on low prices. The new focus is in many ways an extension of the branding campaign launched by Rainey Kelly Campbell Roalfe/Y&R in 2011, but BBD Perfect Storm hope to take the brand even further away from its roots by specifically targeting customers who are moving home and by underlining the brands intention to build more solid relationships with its customers post-purchase.
The success of BBD Perfect Storm is striking given that it is less than a year old, having been set up only last summer as the London offshoot of 'Bright Blue Day', an integrated ad agency based in Poole. Former Publicis Chemistry MD Jason Foo was given the chief executive role and Foo believes that despite his agencies relative youth, they are more than qualified to handle the account. He thought that their pitch to Dreams was what netted them the job, explaining that he though they managed to relate the brands view of where it could go by convincing them to move towards “More emotionally led conversations,” and to “Target home movers, with a more aspirational approach.”
BBD Perfect Storm recently added marketing director Lisa Bond to its endlessly talented team
Marketing controller for Dreams Simon Moore was “Really impressed” by the BBD Perfect Storm pitch and said that the agency and his brand were “Very aligned in terms of the direction of the Dreams brand.” he also thought that the agency “Presented a very compelling view of how new market potential could be exploited.” Another factor that might have helped sealed the deal is the 'performance by results' payment model that the agency agreed to.
Dreams is one of the country's leading bed retailers, has over 170 stores located throughout the country, and can be reached online via their official website. BBD Perfect Storm recently added marketing director Lisa Bond to its endlessly talented team and have undertaken numerous prestigious clients since launching last year such as Channel 4, Dixons and the aforementioned 'PruProtect'. They can also be reached online via their own official website.
Benjamin Hiorns is a freelance copywriter from Kidderminster who bought his memory-foam mattress from Dreams last year and now can't even begin to think about sleeping on anything else!