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AnalogFolk named as official partner to the London Roundhouse

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Independent digital agency AnalogFolk has signed up as an official partner of the Roundhouse in London in order to support the live music institution with the development and running of its digital media skills programme. Projects are targeted at giving young people aged 11-25 a chance to enhance their artistic work through digital channels. AnalogFolk will lend its expertise in technology, design and innovation, to assist the Roundhouse in delivering the digital media skills programme for young creatives. The agency will also provide mentoring and career advice for young people, as well as feeding into the extensive Roundhouse programme of events across media, music and performing arts.

We’ll be drawing on AnalogFolk's digital expertise to offer young people the best learning opportunities on our digital media skills programme”

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As a registered charity, the Roundhouse supports young people in helping them reach their full potential through creativity, by running impactful projects in music, broadcast, digital and performing arts. As well as this, the Roundhouse offers audiences of all ages, new and extraordinary experiences in live music, circus, theatre and digital.

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Ete Davies, Managing Director at AnalogFolk London, said: “The Roundhouse is much more than a prestigious music venue, it’s an incredibly inspirational organisation that nurtures the next generation of creative talent from diverse backgrounds. Its ethos is deeply aligned to ours and we feel very privileged to be supporting the iconic and highly creative institution on its journey of digital innovation.” Marie Horner, Broadcast and Digital Programme Producer at Roundhouse, added: “We’re really excited to be partnering with AnalogFolk. We’ll be able to really draw on their digital expertise to offer young people the best learning opportunities on our digital media skills programme. Partnering our young creatives with industry experts is so important in giving the relevant steps into creative industries.”

The Roundhouse is much more than a prestigious music venue, it’s an inspirational organisation that nurtures the next generation of creative talent from diverse backgrounds”

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The news comes just a week after AnalogFolk launched a new specialist data hub called AnalogFolk DNA, which will be led by Ben Silcox and Mark Barry, who joined as chief data officer and head of business solutions respectively, from Havas Helia where they both held similar roles. Initially, the team will be based in London, working with advertisers across the agency’s network in order to build momentum for the service worldwide. The DNA launch and Roundhouse partnerships come as part of the agency’s next phase of growth, which has seen it appoint managing director Matt Law to the newly created global role of chief operating officer and open an office in Hong Kong over the last eight months. On top of that, the agency had a string of high-profile wins last year including Absolut and Lucozade.

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