The return of Winston Wolf
This week, Direct Line launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction. This time, the spot focuses on the insurance company's guaranteed hire car proposition. The campaign is the most integrated Direct Line has ever created, with a TVC accompanied by cinema, radio, print, digital and a Metro cover wrap. It will also involve a range of social content, including bespoke social videos, which will broadcast on Facebook. It's centred around the “Hens” film, which sees Wolf coming to the rescue of “Julia and the girls,” who are on their way to a hen party when their car is hit by a couple of “Wise guys.” It's not a rip-roaringly funny spot, but Keitel certainly lends a certain gravitas to the campaign, and it's a really neat concept that has yet to grow stale.
Direct Line has launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction
The campaign by Saatchi & Saatchi London follows the series of adverts launched in August 2014, in which the Wolf character ‘fixes’ Britain’s insurance dilemmas with propositions from Direct Line that are designed to keep your life on track when things go wrong. Wendy Pearson, head of marketing at Direct Line, said of the campaign, which has been a huge success for the brand thus far: “At Direct Line we are making it our mission to provide our customers with a solution to fix their problems at the point of need, so it is as if their accident never happened. Using Winston Wolf as our ‘fixer’ has really helped our consumers identify with our brand and brought our key messages to life.”
Del Campo Saatchi takes the hunks out of the equation
Argentinian agency Del Campo Saatchi & Saatchi presented their latest work for the regions popular Andes beer this week, which shows all of the most attractive men in the city of Mendoza gathered for a fake casting session. The ruse is that the casting was not to find the latest advertising star, but simply to make sure all of the city's attractive men were otherwise engaged, giving the normal blokes a chance with the ladies. Out of context it might seem like a misogynistic concept, but it works because it doesn't take itself even remotely seriously, and makes the 'attractive' guys featured out to be complete douchebags. Honestly, we think the ad underlines the fact that Del Campo might be more than capable of taking on one of the bigger global beer brands.
Saatchi China launches global intern program with the University of Oxford
Saatchi & Saatchi China has extended its intern recruitment program to a global scale through an exclusive partnership with the University of Oxford. This cooperation with one of the world's top institutes of higher learning enables Saatchi & Saatchi to reach young people who are passionate about advertising worldwide. As the only advertising agency to win “China Advertising Creative Agency of the Year” three years in a row, Saatchi & Saatchi is an irresistibly attractive name to the bright and ambitious students of Oxford. Within only two weeks of officially announcing the internship opportunity at the end of April, the agency received applications and creative portfolios from nearly fifty University of Oxford students, spanning widely diverse fields of study.
Saatchi & Saatchi China has extended its intern recruitment program to a global scale through an exclusive partnership with the University of Oxford
After an intensive, multi-round selection process, six truly outstanding students were chosen for the internship positions in July: three students were assigned to the Shanghai office, and the other three joined the Hong Kong office. Both groups joined the pool of young talent recruited from across China for their month-long internships. Throughout the course of the internships, each intern underwent intensive training in creative thinking, pitching and other skills that make up the advertising toolbox; in live-action "combat training" on real project teams, interns also participated in brainstorming, creative pitching and drawing up real proposals. The best performers were awarded the “Ultimate Pass,” which allows the holder to knock on the door of any Saatchi & Saatchi office worldwide for a formal job interview.
Saatchi Canada warn against drinking and boating
A new TV and online campaign from the Canadian Safe Boating Council (CSBC) reminds people that boating while being impaired is just as illegal as driving while impaired. The message is that as soon as you’re impaired while in control of a boat, you’re a criminal. Created by Saatchi & Saatchi Canada, the campaign shows just how much of a criminal you become the moment you boat while impaired. This year’s effort follows last year’s successful campaign that encouraged people to report boaters who have been drinking over the limit. Ted Rankine of the CSBC, said: “Last year our communication focused on physical injuries involved with impaired boating. But after realising that people were more concerned about legal consequences, we changed our focus. Many people who would never drink and drive think that drinking over the limit while boating is perfectly acceptable. It’s not. But the consequences can be just as serious.”
Saatchi NZ gets into the recruitment business
The New Zealand Defence Force (NZDF) launched a new recruitment campaign this week aimed at attracting New Zealanders to a career with the armed forces to fill skill gaps and identify future leaders. Created by Saatchi & Saatchi New Zealand, the TV and online campaign is centred around the insight that helping comes naturally to New Zealanders, showing scenarios based on real experiences in the forces, with behind the scenes online films explaining more of the story behind each event. The work is informed by research revealing that when it comes to selecting a career path, purpose is now one of the key drivers for young New Zealanders.
The New Zealand Defence Force launched a new recruitment campaign this week aimed at attracting New Zealanders to a career in the armed forces
Commander Wayne Burtton, director of defence recruiting for NZDF said: “We are extremely proud of the work that has been developed and the way it shares the real stories of our incredible men and women. The work also reflects the integrated role of the Navy, Army and Air Force for New Zealand. It brings to life the vision Chief of Defence, Lieutenant-General Tim Keating has for NZDF – to be A Force for New Zealand.” Corey Chalmers, ECD of Saatchi & Saatchi NZ added: “It has been an absolute honour – both for me personally and the whole agency team - to work alongside each of the services in the creation of this campaign. The experience has given me the most profound respect for the what the people of the Army, Navy and Air Force do for New Zealand.”
