Wavemaker: Specialist content division
By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential, organic search and creative services expertise into one specialised unit. The concept behind the new division is to simplify what can often be a complicated process for clients, by creating content that delivers tangible business results by getting the right content to the right people and the right places using data and analytics. The division is
