Unifying the Power of Play
To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of Play,” which centres around a spot featuring a band of wannabe mini Avengers. The campaign, “When Super Heroes Divide, United We Play,” which will air on broadcast and online, includes a 30-second spot that follows a group of friends suited up as Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron
