Grey London – McVities
In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot shows how the people closest to them reach out with a tiny bit of help from McVitie’s, ensuring connections are formed. The campaign stems from the insight that although biscuits are naturally rather trivial, they can be extremely powerful, especially when it comes to bringing people
