Leaders

ad:
*

Ad trends 2019: Dan Carter

Published by

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead.

What will be the biggest trends in 2019 in your field?

The continued integration of voice has been a big shift. Brands want to show they have considered this input, and facilitators of the technology (e.g. Google, Amazon, Sonos) have gone all out in making it a prerequisite element of any interactive experience.

Image result for voice search

What were

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
*

Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad:
ad: