After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving social engagement. It will also develop the Dutch, Belgian and German sites sync the line up with the branding of Bifi, the European equivalent of Peperami. The agency will be utilising its innovative digital and data offering to build a comprehensive data ecosystem that will enable Jack Links to capture and better understand its consumer data and more calculatedly shape future activity. Havas Helia will also be working alongside Peperami’s strategic lead agency BSUR in Amsterdam to help deliver the work.
Havas Helia, has won the digital engagement work for Peperami
David Williams, managing director of Havas Helia, believes this is a real chance for the agency to show its “Best-in-class data and digital credentials.” He says it's ”Very exciting to be working on a brand with such a large European presence as it underlines Havas Helia’s commitment to globally focused work.” Pavan Chandra from Jack Links adds that he was “Impressed by the creativity and insight that Havas Helia brought to the pitch process,” and says it was “Their ideas on building consumer data into everyday activity” that really won him over. He has no doubt that Peperami “Will see fantastic results from the agency’s work.”
St Vincent de Paul Society
The St Vincent de Paul Society has appointed M&C Saatchi to a full creative and strategic remit for the Australian charitable organisation following a pitch. The appointment continues a string of recent new business wins in the region for M&C Saatchi, which include IAG insurance brands NRMA, SGIO and SGIC, luxury car marque Lexus and Cricket Australia. St Vincent de Paul Society NSW general manager Julie McDonald said “The St Vincent de Paul Society is delighted to appoint M&C Saatchi” as its national agency. She said “M&C Saatchi clearly demonstrated an understanding of the key challenges the Society faces, and how to develop a three-year brand platform that lifts fundraising and brand presence significantly. ” M&C Saatchi managing partner Mim Haysom added “It is a privilege to have the opportunity to work with one of Australia’s largest and most iconic charities, and an organisation whose sole purpose is to help people in need. ”
Huckleberry Agency has been awarded the social media account for AEG Power Tools, one of Australia’s largest and most successful power tool brands. The agency will develop the social engagement strategy for AEG, including ongoing community management and content development across all of the company's social channels. They agency's work will include taking charge of AEG’s social media activity across creative connecting, content strategy and development, community management, campaign support and brand activation.
Huckleberry Agency has been awarded the social media account for AEG Power tools
Huckleberry managing director Melissa Roberts said their team will be “Working to significantly grow AEG’s social community’s scale and brand engagement,” and that they are “Really looking forward to creating some fun and meaningful interactions.” Jason Perera, digital strategy manager at Techtronic Industries Australia, AEG's parent company, said the AEG team is “Really thrilled to engage Huckleberry to deliver this work.” He feels that “They’re the right fit” for the brand, and knows that their expertise in social media will help them “Take the brand to new and diverse audience segments.” He looks forward to Huckleberry's work, which he believes will help the brand continue to be “Innovative within the social landscape and a market leader within the industry.”
BetEasy, Australia’s newest online wagering brand, has appointed GPY&R has its full service agency after a competitive pitch. The agency join the company at a great time, as it recently secured an exclusive sponsorship with the AFL (Australian Football League). BetEasy’s head of marketing, Ed Owens, said “In the pitch process GPY&R proved themselves as the most creative and forward thinking agency.” He calls this is “A very exciting time for they business,” and is really looking forward to working with the team at GPY&R.” GPY&R managing partner Julian Bell, adds that “BetEasy represents a truly exciting proposition” for they agency as a brand “With serious ambitions both in terms of acquisition, category disruption and technology advancement.” He calls the appointment “A challenge that will utilise all of the agency’s disciplines” and leverage its deep history of sporting experience.”
Yorkshire Building Society
The Yorkshire Building Society Group announced this week the appointment of The Red Brick Road as its lead creative agency after a competitive pitch process that was managed in-house with initial support from the AAR. YBS Group is the second largest building society in the UK with 230 branches, 98 agencies and assets of £37.6 billion. The group includes, not only the Yorkshire Building Society, but its Barnsley Building Society, Chelsea Building Society and Norwich & Peterborough Building Society brands. The Red Brick Road will provide integrated campaigns across all of the group's brands, helping the group to make it's mark whilst remaining an independent mutual organisation run for the benefit of its existing and future members.
The YBS Group has announced the appointment of The Red Brick Road as its lead creative agency
Steven Glass, senior customer marketing manager at the YBS Group, said “TRBR showed an excellent understanding of company values and distinctiveness as a member-owned mutual and developed some remarkable creative ideas,” about how they can bring these values to life. TRBR CEO David Miller, adds that they are “Thrilled to be partnering with a challenger business, in a sector whose customers deserve so much better.”
Ann Summers has retained its partnership with brand consultancy Propaganda, a partnership which was first established in Autumn 2013, and will see Propaganda continue to shape the brand’s positioning as the “Go-to pleasure retailer,” whilst also widening its customer base. The partnership is thought to have been extended due to Propaganda helping Ann Summers achieve a 10% rise in like-for-like sales over Christmas. The agency's latest work for the company was dubbed “Dark Desires,” and played on the success of the recently released 50 Shades of Grey film, with the submissive Ana Steele character from the film transformed into a powerful, dominant woman, promoting the brand's message of female empowerment.
Ann Summers has retained its partnership with brand consultancy Propaganda
Vanessa Gold, managing director of Ann Summers, said that during the time they’ve worked with Propaganda, Ann Summers has been “Continually impressed by their comprehensive brand planning and fantastic creative flair.” She said “The decision to extend this working relationship was one that came easily,” and they “Look forward to building on this successful partnership,” as they continue to develop the brand.” Propaganda planning director, Julian Horberry, added that they have been “Working hard to ensure the iconic Ann Summers retain their rightful position at the forefront of their sector.” In future campaigns, they will introduce steps to “Ensure the business is in a good position in the modern retail landscape, through a mix of strong business strategy and engaging creative that identifies with their audience.”