McCann London – The All England Lawn Tennis Club
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to act as the AELTC’s exclusive commercial agent. As part of a long-term approach to future-proof and grow the Wimbledon brand, the AELTC began the search for an agency partner in May 2015, issuing a brief to amplify the presence and understanding of The Championships to audiences worldwide.
The All England Lawn Tennis Club has announced the appointment of an integrated team of Interpublic agencies, led by McCann London
Mark Lund, CEO at McCann Worldgroup UK said: “We recognised early that marketing opportunities of this nature don’t come along too often, it’s easy to apply superlatives with a organisation as iconic as Wimbledon. Our work now is to help build the future and protect the legacy while helping to develop a globally significant super brand in a sympathetic and commercially astute way.” Mick Desmond, Commercial and Media Director at the AELTC, added: “After a thorough process we’ve appointed IPG, led by McCann London, as our agency partner. Our objective is to enhance the strength of the Wimbledon brand worldwide, and we are confident that IPG are the right partner for that task.”
Geometry Global UK – Lightsource
Leading solar energy provider Lightsource, has awarded its UK integrated communications to Geometry Global UK following a four-way pitch including VCCP. The appointment becomes effective immediately. Until now, Lightsource has spread its marketing communications across a series of specialist shops. Traditionally, Lightsource has focused on the commercial sector with ground farms and large-scale rooftops. New growth plans include the launch of a UK consumer brand in 2016 and, to support this launch and the company’s business development, Geometry's brief is to develop brand identity, brand idea, communications platform and convert purchase behaviour.
Leading solar energy provider Lightsource, has awarded its UK integrated communications to Geometry Global UK
Sarah Todd, Geometry Global UK CEO, said: “Our job is to deliver ideas that shift energy behaviour in the UK and ultimately drive much greater conversion to solar. Inspiring greater renewable energy generation is something very close to my heart and we’re delighted to be chosen as Lightsource’s partner.” Lightforce marketing director Tania Hannaford, added: “We looked for a team that uniquely understands the many complex touch-points influencing the purchase decision journey. Geometry Global delivered magical, strategic brand thinking, tightly targeted with passion and conviction.”
Laird & Partners – Jimmy Choo
Jimmy Choo, the luxury lifestyle and shoe brand, has appointed New York-based creative agency Laird & Partners (without a competitive pitch) to produce its upcoming ad campaign for Spring/Summer 2016. This is the first collaboration with Laird & Partners and was overseen by Jimmy Choo creative director, Sandra Choi. Campaigns have previously been produced in-house. Choi said: "I wanted the new campaign to illustrate the Jimmy Choo woman and man of today; they have a natural radiance and allure that comes from being confident and self-assured. For the women’s campaign, the imagery captures the modern woman; she’s confident with a laid-back approach to glamour that emanates from her self-assurance and unequivocal personal sense of style.”
Jimmy Choo has appointed Laird & Partners to produce its upcoming ad campaign for Spring/Summer 2016
The online ads, which have a female and male version, are being run on YouTube and the Jimmy Choo official Facebook, Twitter and Instagram platforms. They will also be unveiled in-store in window displays from next week. They will run in various luxury magazines including Elle, Harper’s Bazaar and Vogue in the March editions. The aim of the campaign is to show Jimmy Choo as carefree and upbeat, reflecting the Californian influences behind the collection. The ad was shot in Los Angeles by Laird & Partners' photographer Cass Bird.
Recipe – Birds Eye
Birds Eye, the frozen foods brand, has appointed Recipe to handle its social and digital business in the UK. The agency will work on social media, content creation and digital campaigns. Deep Focus, Engine's digital shop, used to handle the business. The brand is owned by Nomad Holdings, an American company that bought Birds Eye’s previous owner Iglo Group for £1.9 billion last year. Recipe picked up the business after a seven-way pitch process that culminated in October last year.
Birds Eye has appointed Recipe to handle its social and digital business in the UK
Steve Chantry, the UK marketing director at Birds Eye, said: “Creating engaging, forward-thinking digital content is of great importance to Birds Eye as we increasingly work with, and are influenced by technology. Recipe is one of the leading agencies in its field, so we’re excited to collaborate closely with them as we continue cementing Birds Eye’s digital footprint.” Alistair Morgan, the business director at Recipe, added: “We’re excited to be working with one of the UK’s most-loved brands as we solidify its digital offering across multiple platforms. With Birds Eye’s brand recognition and thought leadership, and Recipe’s digital expertise, we look forward to collaborating on content that is appealing, fun and has mealtimes at its heart.”
FCB Inferno – BMW
FCB Inferno has expanded its brief with BMW, winning a pitch to create a global campaign for the brand's xDrive car. FCB Inferno won the pitch, which was run out of Munich by BMW directly, against two German agencies; Jung von Matt and Serviceplan. The global campaign for the xDrive (a car that distributes power to both the front and rear axels) will air at the end of 2016 and will include TV spots, as well as below-the-line and digital work. The brand is aiming to steal a march on the Audi Quattro with the campaign. FCB Inferno has been BMW’s UK creative agency since July 2014, when it won a pitch against the incumbent, WCRS, among others.
FCB Inferno has won a pitch to create a global campaign for the brand's xDrive car
FCB Inferno’s chief executive, Frazer Gibney, said: “This win comes on the back of our successes for BMW in the UK market. We’re thrilled to have the opportunity to extend our relationship to the global team in Munich, and we’re delighted to be responsible for raising awareness of BMW’s superb All Wheel Drive technology.”
Story – M&S Bank
M&S Bank has retained Story as its creative agency after it launched a review last year. Story has retained the account having worked with M&S Bank for ten years. It will continue to work across the bank’s full product portfolio, including: the M&S current accounts; credit card; range of loans; savings and general insurance products, as well as its travel money offering. M&S Bank also works with iCrossing on digital marketing projects. Rainey Kelly Campbell Roalfe/Y&R, which looks after the advertising for Marks & Spencer’s fashion and groceries businesses, was unable to pitch for the M&S Bank account because it works for Bank of Scotland.
M&S Bank has retained Story as its creative agency after it launched a review last year
Sue Mullen, the managing director of Story UK, said: “Having worked with the business through the launch of M&S Bank, and re-brand from M&S Money, in 2012 and the launch of its first current account with no monthly fee in 2014, we’re excited to have the opportunity to continue working with M&S Bank at what is an exciting time for the business.”
CP+B London – BetStars
Crispin Porter + Bogusky London has been named the lead strategy and creative agency for the launch of BetStars, the first dedicated sportsbook offering from Amaya Inc, the parent company of PokerStars. The win, which followed a three-way pitch, offers CP+B an opportunity to mine its extensive betting category experience built up over the three and a half years the agency handled the Paddy Power business, before parting company with the Irish bookie in March. BetStars’ new sportsbook offering will launch in the UK and across a number of European markets from the start of 2016 and places game-changing category innovation at the heart of its offering. Work will include 60 second ads, as well as multiple shorter-length in-play spots, digital, OOH and print.
Crispin Porter + Bogusky London has been named the lead strategy and creative agency for the launch of BetStars
Chris Herd, Global Creative Director at PokerStars, said: “We’re delighted to be partnering with CP+B for this key launch. Their rich experience in sportbook communications coupled with our gaming pedigree should be a potent combination.” CP+B’s CEO UK and International, Richard Pinder, added: “It is rare to be in at the start of such a journey for a brand, to help establish it and build the foundations for future success, we couldn’t be more delighted to be partnering with BetStars for this launch.”
