Havas Media – Ubisoft
Havas Media has been named as the media agency for video game publishers Ubisoft, with a contract spanning across 17 countries in Europe and Australia, which will incorporate Havas Media's full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft's central and local media activation.
Havas Media has been named as the media agency for Ubisoft
Paul Frompton, CEO of Havas Media, said: “We are thrilled to be working with Ubisoft and some of the world's most exciting gaming brands. We look forward to delivering the Havas vision of unifying data & content to create truly meaningful connections with loyal gaming communities and new audiences.”Rob Cooper, managing director at Ubisoft UK, added: “We are pleased to be working with Havas as our new media agency in the UK. They clearly understand the importance of data centric content strategy, we look forward to seeing what they can achieve with the great content we produce here at Ubisoft.”
Publicis – Heineken
Heineken announced this week that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand. Heineken will continue with its existing approach of using in-market creative agencies to develop local platforms within Heineken global positioning, and for top-spin activities to support the global campaigns.
Heineken has extended its relationship with Publicis Worldwide
Arthur Sadoun, CEO of Publicis Worldwide, said: “Heineken is one of the most iconic brands in the world with incredibly brave and creative leadership. Expanding our relationship with Heineken to a global level is an honour and testament to the strong projects and work we have been creating together. We're looking forward to driving the brand and its business forward as a team.” Jan Derck van Karnebeek, Chief Commercial Officer of Heineken, added: "We are delighted to be extending our relationship with Publicis. The team has consistently demonstrated a strong understanding of the strategic direction of the brand and we have been enormously impressed by their strong creative ideas and innovative approach.”
Doner – Optegra
Optegra, the UK’s largest group of dedicated private ophthalmic hospitals, has appointed Doner as its creative agency of record after a competitive pitch. Doner will be working across consumer and professional communications including TV, branded content, social and ECRM, encompassing regional and national campaigns. The agency has been tasked with supporting Optegra in its ambition to build an international eye care group, raising awareness and driving lead generation, while leveraging Optegra’s new global brand positioning. The appointment builds on Doner’s healthcare portfolio, which includes MSD Animal Health and Invisalign.
Optegra has appointed Doner as its creative agency of record
Doner managing director Andrew Hawkins, said: “Optegra is a great business with ambitious targets. In a growing sector, Optegra has seized the opportunity to really leverage its position as a market leader and it’s exciting to work with a brand that has such a clear strategy and a desire to shake up the sector.” Baba Awopetu, Optegra’s group strategy & marketing director, added: “These are exciting times for Optegra. There is a real desire to take the business to the next level and not only raise awareness of the brand, but deliver significant business growth. We are looking forward to working with Doner, who proved they understand the challenges we face.”
Wieden+Kennedy London – Action for Children
Wieden+Kennedy London has been appointed as the lead creative agency for UK charity Action for Children, a not-for-profit organisation founded in 1869 by Methodist minister Thomas Bowman Stephenson. It works in local communities to protect and support young people as they grow up. The charity’s services include children’s centres, intensive family support, fostering and adoption services and assistance for disabled children and their families.
Wieden+Kennedy London has been appointed as lead creative agency for Action for Children
Action for Children head of brand and marketing Sheona Michie, said: “Wieden+Kennedy have a formidable track record for unleashing the potential in the brands they work with. We look forward to developing a successful partnership that will help us reach out to more children across the UK.” W+K senior creative director Kim Papworth, added: “Action for Children continue to make an enormous contribution to helping children in this country. To be asked to work with them is a real honour.”
Campbell Ewald – Henry Ford Health System
Campbell Ewald, announced this week that it has been named agency of record for the Henry Ford Health System, one of the leading health care providers in North America. The agency will be tasked with launching a fully integrated brand campaign, including key service lines, to further enhance Henry Ford Health System’s reputation as a leader in medical innovation, clinical excellence and research. Media buying services will continue to be handled by Harrison Media.
Campbell Ewald has been named agency of record for the Henry Ford Health System
Jim Palmer, CEO of Campbell Ewald, said: “We’re thrilled to embark on this new partnership. We look forward to building on the legacy of the Henry Ford Health System brand and helping to position it for continued success.” Liz Schnell, vice president of brand strategy at Henry Ford Health System, added: “Campbell Ewald is known for its solid strategy and break-through creative in the health care space. They are a great fit for Henry Ford and we are looking forward to seeing innovative work later this year.”
