Leaders

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Account Wins of the Week

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Brothers & Sisters – Pearl & Dean

Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl & Dean has with cinema-lovers, celebrating the entertainment and creative nature of the brand. The advertising will appear nationally in Pearl & Dean’s own media including Curzon and Everyman cinemas as well as independently operated cinemas. “Pearl & Dean is synonymous with cinema-going, and the creative idea by Brothers & Sisters captures this perfectly,“ said Kathryn Jacob, CEO of Pearl & Dean. Matthew Charlton, CEO of Brothers & Sisters added: “As one of the much loved brands of British cinema, Pearl & Dean has a great creative spirit which we are looking forward to bringing to the big screen.”

 

Zimmerman – Chico's FAS

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Zimmerman, Omnicom's retail growth machine, announced this week that it has added women's specialty retailer Chico's FAS to its retail arsenal. Zimmerman will handle broadcast and print media strategy including planning and buying for the Chico's, White House Black Market and Soma brands. In addition, Zimmerman will support the company's digital strategy, with a focus on social strategy, listening, sentiment and analytics. Chico's FAS is a cultivator of brands including Chico's, White House Black Market, Soma and Boston Proper. Known for high quality, on trend apparel and accessories, and its commitment to customer service, the Company operates four eCommerce sites and more than 1,500 stores in the US and Canada with international franchises in Mexico.

Zimmerman has added women's specialty retailer Chico's FAS to its retail arsenal

“We selected Zimmerman for their retail capabilities, fresh insights, collaborative nature and innovative thinking,” said Miki Racine Berardelli, President of Digital Commerce and Chief Marketing Officer for Chico's FAS. “Zimmerman's expertise will help us to execute more strategically and efficiently scale our marketing. We look forward to working with them and welcome them to the Chico's FAS team.” Michael Goldberg, CEO of Zimmerman, added: “We've long admired and respected Chico's FAS for remaining true to its core values over the years - beautiful apparel, exceptional service and an unmatched understanding of its customers. Chico's FAS has so much untapped potential. Our job, working together, is to create growth for all three Chico's FAS brands through more efficient spending and a relentless focus on new customers.”

 

Holler – Avios

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Avios Travel Rewards Programme has hired Holler to handle its social media and content creation following a pitch. Avios is the shared global rewards currency for British Airways, Iberia and the Avios Travel Rewards Programme. Holler beat out a number of undisclosed agencies to win the business following a pitch which kicked off at the end of 2014 and was handled by creativebrief. Holler will work on a long-term digital and social strategy for Avios designed to drive a fundamental shift in perception for the brand to focus on the emotive travel benefits of using Avios. The agency will create a campaign to run across key social and digital channels in the UK, to break in the coming months.

Avios has hired Holler to handle its social media and content creation

James Kirkham, Founding Partner at Holler said: “This is such an exciting win; smart, socially-powered loyalty is about the most progressive and future facing category area around right now. Our challenge will be focused on imbuing each aspect of the Avios social and digital experience with genuine value to drive long-term advocacy.” Hannah Fletcher, Head of Marketing Strategy and Brand at Avios, added: “The power of social media as a customer communications channel is undeniable in today’s world. We look forward to working with Holler to redefine how we engage with our members to deliver a great customer experience through a broad range of content and social channels.”

 

Leo Burnett Sydney – BIG W

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Leo Burnett Sydney has become the agency of record for BIG W; one of Australia’s largest retailers. Pete Bosilkovski, managing director at Leo Burnett Sydney, said: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation. 

As an agency, we thrive on ‘change’ as a brief. This appointment is a huge step in connecting BIG W with customers in new ways, giving the brand new meaning, and people new reasons to put BIG W first.” BIG W marketing director Ali Jones added: “We are excited to be working with the heavily awarded agency, Leo Burnett. It has proven itself to be both a creative and strategic powerhouse. 

“It is an important time for BIG W as we change our business to bring an exciting and best priced offer to our customers. This partnership will be important in helping us realise our strategy for a new BIG W.”

 

PNYC – OAAA

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PNYC (Partners + Napier NYC) has been selected as a creative agency for the Outdoor Advertising Association of America (OAAA) after a competitive review. OAAA is North America's national trade association for out of home (OOH) advertising, representing 800 member companies, which account for over 90 percent of all industry revenue in the US. PNYC will be tasked with increasing OOH’s share of the industry’s overall media budget with a campaign targeted at media planners and the industry at large, set to launch this fall. This is the fifth new-business win in the last eight months for the NYC-based agency, which was most recently named AOR for ShopKeep, and creative partner in North America for the Singapore Economic Development Board, a government agency.

Partners + Napier NYC has been selected as a creative agency for the Outdoor Advertising Association of America

During the pitch, PNYC demonstrated the power of OOH with a well-timed stunt that garnered 18.4 million impressions and nearly $300,000 in earned media in just 36 hours. OOH is the second fastest growing medium after digital advertising. “We are thrilled to be working with PNYC. Their strategy helped us think not just about the power of OOH, but about OOH as a brand with a clear and distinct role in advertising,” said Stephen Freitas, Chief Marketing Officer at OAAA. “Their ideas will undoubtedly capture the attention of our industry and drive our message home.” PNYC President Matt Dowshen added: “We’re very proud to be helping OOH advertising define its place in an increasingly virtual and digital world.”

 

The Royals – Deakin University

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The Royals has been appointed as Deakin University’s creative agency of record after an intensive three-month pitch involving several agencies. 

Deakin has a longstanding record for its use of cutting-edge digital technologies while providing highly personalised experiences through a combination of cloud and campus learning. The Melbourne-based University is in the top 3 per cent in each of the three major international rankings and has over 50,000 students. In partnering with The Royals, Deakin joins a roster that includes clients such as Fairfax, Campari, Sensis, Google, NAB and MTV to name a few.

 The Royals’ appointment is effective immediately. Incumbent agencies included Cummins&Partners and Rapp Collins.

The Royals has been appointed as Deakin University’s creative agency of record

Announcing the win, Steve O’Farrell, director at The Royals, said: “We’re delighted to be partnering with one of Australia’s most progressive universities in Deakin. Both Deakin and The Royals are on a strong trajectory in the digital age and we look forward to building on that momentum in the years to come.” Trisca Scott-Branagan, executive director of marketing at Deakin University, added: “Deakin University is about inclusivity. By driving the digital frontier we are able to deliver quality education and life experiences that enables our 50,000 students, our staff and the communities we serve, to collaborate in a globally-connected world. Within the Higher Education sector, Deakin is known as a leader in social and digital marketing. We are confident The Royals have the right combination of people, strategic approach and creativity to help us build on our tradition of creating meaningful connections with students.

 

DDB Mudra North – McVitie's Biscuits

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DDB Mudra North recently won the creative mandate for McVitie’s Biscuits, the flagship brand of United Biscuits in India.

 McVitie’s is a global brand present in over 100 countries with a strong heritage in the UK. McVitie's Digestive is the flagship product of the parent brand in India.

 The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital.

 Commenting on the account win, Sonal Dabral, chairman and chief creative officer at DDB Mudra Group said: “McVities is a much loved brand across the world. We are looking forward to creating some fresh and exciting work on this brand.” 

Vandana Das, president of DDB Mudra North, added: “We are delighted to be associated with McVitie's, an interesting brand in the FMCG Sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention.”

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