Albion – Wahanda
Wahanda; the online marketplace for booking hair and beauty treatments, has appointed Albion as it retained agency. The relationship kicked off earlier this week with a fully integrated campaign to raise awareness of the Wahanda brand throughout the UK. The campaign is Wahanda’s first on television for over two years and includes outputs across OOH, print and digital. The “Book Yourself Beautiful” campaign revolves around Wahanda's ability to offer consumers control over how they book hair and beauty appointments. The two businesses will work together with the aim of growing Wahanda into a household name.
Wahanda; the online marketplace for booking hair and beauty treatments, has appointed Albion as it retained agency
Lopo Champalimaud, co-founder and chief executive at Wahanda, said: “Throughout the current campaign development process we've seen that Albion match our huge levels of energy and ambition for the Wahanda brand. We are thrilled with the integrated ad campaign and feel excited about the results that we shall see in the coming weeks and months.”
Epiphany – Ann Summers
Ann Summers has announced the appointment of Epiphany to manage all aspects of its search marketing strategy after a competitive pitch process. The new partnership will see the Leeds and London-based agency develop the sex toy and lingerie retailer's online presence through targeted organic and paid search campaigns. Epiphany will take a multi-channel approach to analyse the consumer journey. The agency hopes to continue to help Ann Summers fulfil customers' desires both online and offline, satisfying an already-loyal client base while also looking to penetrate new markets and excite new groups of followers though creative means. With the agreement, Epiphany, which was acquired by Jaywing in March 2014, will be responsible for running the retailer's search engine optimisation, pay-per-click and programmatic advertising strategies.
Ann Summers has announced the appointment of Epiphany to manage all aspects of its search marketing strategy
Vanessa Gold, Managing Director of Ann Summers, said: “We're really excited about working with Epiphany. We’re looking forward to collaborating with an agency with a proven track record that shares our enthusiasm and commitment to innovation.” Rob Shaw, CEO of Epiphany, added: "Ann Summers is a brand that is known for pushing the boundaries and innovating. We’re delighted to be working with a really fantastic, dynamic retail brand. Epiphany has an award winning approach to technical optimisation and content. We have a proven track record in improving paid search performance for some of the UK’s biggest retail brands and we’re looking forward to making one of the UK’s favourite brands even more successful.”
Emotive – Tubular Labs
New independent content marketing business Emotive, announced a strategic partnership with video intelligence service Tubular Labs this week. Since Emotive launched in Australia nearly three months ago, it has delivered a new and more accountable model to the content marketing landscape. Key to this accountability is the audience guarantee, rejecting the notion that content marketing requires luck to reach an audience. The Emotive model mixes deep audience research and development with content strategy. This partnership with Tubular Labs is an integral part of its success. Tubular Labs provides actionable insights based on the behaviour of over 200 million individual viewers and tracks video performance on more than 30 platforms, including YouTube, Facebook, Instagram, Vimeo, and Vine. Tubular Labs is the only online video marketing platform with real-time, essential industry intelligence.
New independent content marketing business Emotive, announced a strategic partnership with video intelligence service Tubular Labs this week
Emotive’s strategic partnerships and audience director, Jamie Crick said: “We are very excited to be partnering with Tubular. Robust, relevant and actionable data is key to the success of the Emotive model, fuelling both our content strategy and pinpoint amplification. This partnership with Tubular is indicative of Emotive’s commitment to putting real audience insights behind strategies that deliver content to people who we know will love it, find value in it and act on it.” Tubular’s co-founder, Allison Stern, added: “Tubular’s mission is to empower video teams with the intelligence to create and distribute videos people love. Emotive’s mission is to deliver brands the most effective and loved content – and so we couldn’t be happier with the perfect alignment of this partnership. We’re excited to work together to help brands connect with audiences in Australia and globally.”
R/GA London – Dyson
Dyson has appointed R/GA London as its digital agency of record following a competitive pitch process. The agency will be responsible for a creating a long-term road map of strategic and global digital work for the brand. It's understood that R/GA was up against Sapient in the pitch. The appointment is R/GA London’s third major new client win in 2015, following Unilever’s skincare portfolio and McDonalds.
Dyson has appointed R/GA London as its digital agency of record
Richard Seagers, Dyson global digital product director, said: "We wanted to partner with an agency that shares our enthusiasm, and R/GA’s strategic expertise and unique ability to develop both digital services and culturally relevant communications, will help enable us to continue to drive our digital strategy even further over the coming years.” The agency's vice president, managing director Matt Lodder added “It's a privilege to work with a brand that shares our own DNA in design and innovation.”
Proximity – Spark
Telecommunications group Spark has selected Clemenger Group owned Proximity as its agency partner for data driven marketing following a review of agency requirements. Proximity will work alongside Clemenger Group agency Touchcast, Spark’s digital agency of record. Over the past three years Proximity has invested in talent, including hiring Wayne Pick as executive creative director from RAPP New York, Gavin Becker as the head of digital innovation and technology from Twitter, and most recently Amy Phillips from CHE Proximity with a view to delivering world class digital and direct work. This focus coincides with a stage of significant evolution in the communications sector in New Zealand and the types of products and services Spark is providing its customers. The announcement means that after eight years of working together, Spark and direct agency Rapp will part ways.
Spark has selected Clemenger Group owned Proximity as its agency partner for data driven marketing
Summer Ormond, general manager of customer and capability at Spark said: “The rebrand was a defining moment in Spark’s transformation from family landline-provider to digital services company. We have for some time been shifting our focus to digital channels, but with the brand change embedded it’s time to take the next step. This means using digital technology to totally reimagine the customer experience we offer – an experience that should be both effortless and inspiring.” Nick Garrett, CEO of Proximity. added: “Being appointed as Spark’s data driven agency is testament to the incredible team that has been built. The team presented bloody impressive thinking and creative, it’s going to be fantastic to now deliver it.”
DDB Mudra Group – Aircel
DDB Mudra Group has won the account of Aircel; one of India’s largest and fastest growing GSM mobile service providers with a subscriber base of 65.1 million, and a presence across 23 circles. The company offers voice and data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services (VAS). In addition to providing internet access solutions to facilitate data intensive live streaming applications, the company has also paved the way to be amongst the first to offer 3G and 4G LTE services to customers. The incumbent agency on the account is McCann Worldgroup.
DDB Mudra Group has won the account of Aircel
On winning the account, Group CEO and managing director, Madhukar Kamath said: “This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can’t wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets. Here’s to a great partnership with Aircel.” Sonal Dabral, chairman and CCO, DDB Mudra Group, added: “Being chosen by Aircel, one of India's fastest growing telecom brands, as their communication partner is both an honour and a big responsibility. This win is a testament to the superb talent that we have across the DDB Mudra Group and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand.” ”
Arena Media – Del Monte Philippines
Del Monte Philippines has announced the appointment of Arena Media, a media brand of Havas Media Ortega Group, as its new digital agency of record. Del Monte is a producer of pineapple and other food products in the country. It markets over 100 processed food and beverage variants today. A competitive pitch was conducted in March this year with Arena Media, TBWA’s Digital Arts Network and incumbent Movent.
Del Monte Philippines has announced the appointment of Arena Media as its new digital agency of record
Commenting on the win, Lea Nepomuceno, Arena Media business director of Arena Media, who led the pitch, said: “This was the most thorough and sophisticated digital brief that our Arena Media team has worked on. Our strategic solutions included a suite of integrated digital and data tools that will help grow and nurture the Del Monte footprint in the digital space.” Eileen Manuel-Asuncion, marketing director for Del Monde Philippines, added: “Arena Media gave us a fresh approach that we have not seen before. They demonstrated seamless interactions between our online communities and our Del Monte brand portfolio. We look forward to this digital journey with Arena Media.”
