Vivid Sydney
M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch. Vivid Sydney is a festival of light that transforms the Harbour City with its colourful creative canvas, it runs between the 22nd of May and the 8th of June and is entering into its seventh year. Last year’s festival attracted more visitors than the entire population of Adelaide, with a record 1.43 million attendees. This year's event promises to be even more popular! Owned and managed by Destination NSW, the NSW Government’s tourism and major events agency, Vivid Sydney features large scale light installations and projections, music performances and collaborations, and creative ideas, discussions and debates, all of which celebrate the city of Sydney as the creative hub of the Asia-Pacific. Bang PR will manage all consumer PR initiatives related to the festival, including pre-promotion, media launches and media management during the festival.
M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running
Tanya Bowes, Destination NSW’s general manager of Communications, said “Bang PR showed a great understanding of the development of the event and agency requirements, presenting creative ideas grounded in solid media strategy.” She feels that the team “Has a very strong track record in promoting and leveraging large events,” (including last year's festival) and she is “Looking forward to working with the agency once again to leverage its incredibly rich consumer and media content.” Recently appointed managing director of Bang PR, Annalise Brown added that “Vivid Sydney 2015 was a brilliant pitch to work on, the entire team and broader agency enjoyed developing intelligent and creative PR plans to amplify Vivid Sydney 2015.” They are “Honoured to have been re-appointed by Destination NSW and are looking forward to working on the biggest Vivid Sydney festival to date.”
Rowse
BMB has picked up the £5 million account for Rowse, the honey and spread brand owned by Valeo Foods. It has been appointed as the lead creative agency and will be creating both a new ad campaign and a “Long-term communications platform.” The win follows Paddy Power appointing BMB to its £20 million creative account last week. AnalogFolk won the digital ad account for Rowse in 2009 and resigned the business approximately two years ago. Kirstie Jamieson, the marketing director at Rowse, said that having already worked with BMB in growing and improving their social media profile, they are “Really excited to appoint them as lead strategic agency and use their first class creativity to develop a new communications platform and exciting new brand campaign.”
Strictly Come Dancing
Various sources have suggested that the BBC is ready to appoint Bartle Bogle Hegarty to promote the consistently popular dancing reality series Strictly Come Dancing after the agency impressed the broadcaster during an earlier pitch with a choreographed routine of its own! BBH hasn't be given exact details of the project yet, but will reportedly be handling the advertising for the celebrity dance show.
The BBC is ready to appoint Bartle Bogle Hegarty to promote Strictly Come Dancing after the agency put on their own dance routine
BBH pitched alongside Abbott Mead Vickers BBDO, Saatchi & Saatchi and Wieden & Kennedy. But BBH sealed the deal after one meeting at their Kingly Street offices, where BBC marketers were greeted by the entire agency dancing to the Strictly Come Dancing theme tune. The sources have also said that the BBC was impressed with BBH’s ideas and its general presentation. A BBC spokeswoman said: “We occasionally meet with agencies that we may be interested in working with in the future to talk about specialist project-based work, however, we do not comment on individual projects.”
Sun Life & RW Genting
VML has won two major accounts in Malaysia in the shape of Sun Life and RW Genting. The agency will act as the social marketing agency of record for Sun Life Malaysia, a challenger brand in Malaysia’s wealth and financial protection planning category. VML is working with Sun Life to bring the brand promise of speaking to a younger audience alive across social channels, and is managing social strategy, content and community management. RW Genting, meanwhile has tasked VML with growing the membership and usage of their CRM & rewards programme, Genting Rewards Plans. VML is leading an omni-channel activation to achieve this objective, which includes digital media, social content and on-venue interactive installations.
VML has won two major accounts in Malaysia in the shape of Sun Life and RW Genting
Tripti Lochan, CEO of VML said that “Malaysia is an important market” for them in the next phase of their regional growth. “ These two wins,” she continues, are exciting because they will be able to value-add to their business goals, and it “Also marks the beginning of a physical presence out of Kuala Lumpur.” She adds that the work they have been awarded with these two brands “Marks the beginning of an exciting journey” for VML.
Nestlé
Nestlé has named Partners Andrews Aldridge as its lead UK customer relations agency after a pitch process that began in December last year, and was run by Nestlé’s own procurement department. PAA will help several of Nestlé's brand inject more creativity and strategy into their CRM activity, whilst also handling e-mail communications, running loyalty schemes and bolstering relationships with its customers. Initially, the agency will focus on Nestlé’s Nescafé Dolce Gusto coffee brand, which is under increased pressure after a legal ruling that allows other manufacturers to make capsules that work in its coffee machines. So that one will be something of an uphill battle. Nestlé had used a range of agencies for its CRM work in the past, including The Blueberry Wave, OgilvyOne and Havas. OgilvyOne will continue to oversee some activity, including for Nespresso.
Streeteasy
StreetEasy, the leading online New York City real estate marketplace, has named Goodby Silverstein & Partners New York as their creative agency of record. In fact, They have already launched the company’s very first advertising campaign; “Live As You Please.” The campaign uses a series of illustrations to depict how challenging it can be to find a home in New York, and how StreetEasy’s search tools and filters make the process easier for buyers and renters alike. The campaign will appear throughout the city with a focus on placements where New York residents spend most of their time: on the streets and sidewalks, in subway stations, subway cars and taxis.
StreetEasy, the leading online New York City real estate marketplace, has named Goodby Silverstein & Partners New York as their creative agency of record
StreetEasy general manager Susan Daimler, said “Every New Yorker can relate to the insanity of the city’s real estate environment and how challenging it can be to find a home.” This campaign hopes to show that “StreetEasy brings some much needed rationality and empathy to the process.” Paul Caiozzo, executive creative director at GS&P New York, joked that “As New Yorkers who have been using StreetEasy for years” they were initially wary of getting the word out as any new users they entice to the site could steal one of their own future apartments! “The truth is,” he says, with a little more conviction, “There is just no better way to find a place that is completely ideal for you, a place that has the exact combination of sacrifices and joys you are looking for.”
Travis Perkins
Democracy has won a competitive pitch to handle the PR for Travis Perkins’ merchant brand. The Manchester agency already has strong relations with the company, having handled a series of branch openings and providing trade and consumer PR to its Scruff Workwear brand. Democracy will be handling press relations and producing a series of integrated campaigns ahead of key trading periods. Travis Perkins marketing manager Lucy Miller, said “Democracy demonstrated creative ways to engage a challenging to reach audience and also place great focus on measuring their performance.” This, coupled with the work they have already done together, gives her “Full confidence in building a successful partnership."
